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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85849


    Title: 先佔優勢與門檻時間之探討-以台灣主機板產業為例
    Authors: 廖祐呈
    Liao, Yu-cheng
    Contributors: 邱志聖
    廖祐呈
    Yu-cheng Liao
    Keywords: 先佔優勢
    門檻時間
    主機板
    反應時間
    新產品
    沙漏現象
    OEM
    Threshold time
    First-Mover
    Date: 1998
    Issue Date: 2016-04-20 17:16:21 (UTC+8)
    Abstract: 本研究針對『門檻時間』的概念做更多的探索,藉由個案訪談台灣主機板廠商的新產品上市過程了解門檻時間是否存在於台灣的主機板產業中,以及在台灣主機板產業中的門檻時間的長短。另外亦藉由Kerin,Varadarajan,and Peterson (1992)的『先佔優勢理論整合的觀念架構』來探索影響門檻時間長短的因素為何。最後建立『門檻時間的觀念架構』,並和『先佔優勢理論的整合觀念架構』做一個相映,為本研究的主軸。
    Reference: 曾德銘,時基競爭師概念架構及初步驗證,台灣大學商學研究所未出版論文,民國八十三年。
    丁振鐸,晶片組元件廠商行銷策略之研究,國立政治大學企業管理研究所未出版論文,民國八十二年。
    許鴻鈞,高科技事業新產品快速研發之研究 ,國立政治大學企業管理研究所未出版論文,民國八十五年。
    邱紹群,內製外包網路策略之研究-以臺灣主機板工業為研究對象,國立政治大學企業管理研究所未出版論文,民國八十五年。
    黃濟國,CPU市場競爭白熱化英代爾有備而來,統領雜誌,民國八十五年十月
    黃秀枝,主機板產業風雲再起,統領雜誌,民國八十六年八月。
    1999年Computex Taipei台北國際電腦展特輯。
    1999年Computex Taipei 台北國際電腦展展覽快訊。
    劉滌昭譯,英代爾半導體王國的經營秘密,貿易周刊,民國八十五年七月。
    吳怡靜譯,管理大師邁可。波特的策略寶典:策略是什麼,天下雜誌,八十六年一月。
    吳思華,策略九說 - 策略思考的本質,民國八十五年六月。

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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    85351011
    Source URI: http://thesis.lib.nccu.edu.tw/record/#B2002001532
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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