政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/85840
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文筆數/總筆數 : 113451/144438 (79%)
造訪人次 : 51310678      線上人數 : 878
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/85840


    題名: 電子零售業對行動商務之採用：與電子商務績效之依存性
    其他題名: Adoption of Mobile Retail Channel: A Dependency Perspective
    作者: 周彥君
    貢獻者: 資訊管理學系
    日期: 2013
    上傳時間: 2016-04-20 17:16:03 (UTC+8)
    摘要: 根據國際 Forrest研究機構指出，行動商務的產業總值將會以每年 39%的成長率，於 2016達到總產值美金 310億。在如此快速成長的市場中，企業界紛紛建置多樣性的行 動資訊系統，如行動銀行、行動行銷及行動零售系統，用來滿足消費者的需求。在既 有對行動商務探討的期刊論文中(尤其是實證研究)，大部分的研究者著重在消費者對 行動商務的印象及接受度。反觀在企業供應面來說，實證資料的不足(尤其在早期行動 商務未成熟時期)導致企業行為在行動商務領域的探討相對缺乏。早期的學者更指出， 不明確的市場需求，是企業界對行動商務停滯不前之一主要因素；也因此，供應面的 企業行為探討，相對不足。近年來，由於智慧型手機的崛起，尤其是 iPhone在 2007 年的發行，帶動了行動商務的市場，企業也逐漸將行動資訊系統納入其商業流程。在 此背景下，本計畫以行動零售為研究背景，並以實證資料探討電子零售商採用行動零 售服務的決定。雖然行動商務有許多獨特的特徵，行動零售在本質上仍是電子零售的 延伸服務；本計畫遂採用依存性的角度去探討電子零售商的特徵以及其行動零售服務 採用的關聯性。依據美國市場的實證資料，本研究探討企業在電子零售市場所累積的 商業資源及客戶偏好如何影響其行動商務的採用決策。
    Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Given distinct features of mobile data services, existing empirical literature on m-commerce is mostly from the consumer side and focuses on consumer perceptions toward these features and their adoption intentions. From the supply side, limited data availability in early years explains the lack of firm-level studies on m-commerce. Prior studies have shown that unclear market demand is a major reason that hinders firms’ adoption of m-commerce. Given the advances of smart phones, especially the introduction of the iPhone in 2007, firms recently have started to incorporate various mobile information systems in their business operations. This study uses mobile retailing as the context and performs an econometric analysis of firms’ migration to this new sales venue. Despite the distinct features of m-commerce, m-Retailing is essentially an extended arm of e-Retailing. Thus, I adopt a dependency perspective to investigate the link between a firm’s e-Retail characteristics and the migration to m-Retailing from both operation and customer dimensions. Using a cross-sectional public dataset of e-Retailers in the U.S. markets, I empirically examine how firm’s accumulated e-Retail resources and e-Retail customer preferences affect their transition into the m-Retail sector.
    關聯: 計畫編號 NSC 102-2410-H004-235
    資料類型: report
    顯示於類別:[資訊管理學系] 國科會研究計畫

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    102-2410-H004-235.pdf770KbAdobe PDF2492檢視/開啟


    在政大典藏中所有的資料項目都受到原著作權保護.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋