Reference: | <b>中文書目</b>
郭繼生(1986),《籠天地於形內:藝術史與藝術批評》。台北:時報文化。
貝爾納•卡特拉等著(1988),羅結珍譯(1993),《現代廣告指南:理論、製作、風格》。北京:旅遊教育出版社。
羅文坤、鄭英潔(1989),《廣告學:策略與創意》。台北:華泰書局。
詹宏志(1990),《閱讀的反叛》。台北:遠流。
蔡源煌(1991),《當代文化理論與批評》。台北:雅典。
路況(1993),《虛無主義書簡》。台北:唐山書局。
龍協濤(1993),《文學解讀與美的再創造》。台北:時報出版。
蔡琰(1995),《電視戲劇節目聯繫解釋與社會化功能》。國科會專案報告。
胡幼慧編(1996),《質性研究—理論、方法及本土女性研究實例》。台北:巨流。
詹宏志(1996),《城市人》。台北:麥田出版社
郭恩慈(1996),《影像啟示錄》。香港:奔向明日工作室。
龍協濤(1997),《讀者反應理論》。台北:揚智文化。。
劉力行(1997),《電影理論與批評》。台北:五南。
李欣頻(1998),《意識形態廣告的相關文獻探討》。台北:政治大學未發表論文。
黃文博(1998),《關於創意我有意見!》。台北:天下遠見。
林馨琴等記錄整理(1998),《廣告菁英開講》。台北:時報。
蔣勳(1998),《藝術概論》。台北:東華。
楊照(1995),《文學的原像》。台北:聯合文學。
<b>翻譯書目</b>
Allen, Robert C.編(1987),李天鐸譯,《電視與當代批評理論》。台北:遠流
Atkin, Robert羅伯特•艾得金原著,黃麗絹譯(1996),《藝術開講》。台北:藝術家。
Aumount, Jacques and Marie, Michel著(1988),吳佩慈譯,《當代電影分析方法論》。台北:遠流。
Babbie, Eral著,李美華等譯(1998),《社會科學研究方法》。台北:時英。
Betton, G.著(1986),劉俐譯(1990),《電影美學》。台北:遠流。
Bordwell, David and Thompson, Kristin著(1993),曾偉禛譯(1996),《電影藝術:形式與風格》第四版。台北:麥格羅希爾。
B ordwell, David著,游惠貞、李顯立譯(1994),《電影意義的追尋》。台北:遠流。
Fiske, John著(1990),張錦華等譯(1995),《傳播符號學理論》。台北:遠流。
Gianneti, Louis著,焦雄屏等譯(1992),《認識電影》。台北:遠流。
Metz, Christian著(1968),劉森堯譯(1996),《電影語言—電影符號學導論》。台北:遠流。
Ogivy, David著(1964),洪良浩、官如玉譯(1984),《歐格威談廣告》。台北:台灣英文雜誌社。
O’Sullivan等著,楊祖□譯(1998),《傳播及文化研究主要概念工具書》。台北:遠流。
Servier, J.著(1982),吳永昌譯(1989),《意識型態》。台北:遠流。
Stan, Robert, Robert Burgoyne and Sandy Flitterman-Lewis著(1992),張梨美譯,《電影符號的新語彙》。台北:遠流。
Turner, Graeme(1993)著,林文淇譯(1997),《電影的社會實踐》。台北:遠流。
Zettle, Herbert(1990)著,廖祥雄譯(1998),《映像藝術》。台北:志文。
White, Hopper(1994)著,邱順應譯(1999),《如何製作有效的廣告影片》,台北:滾石文化。
<b>博碩士論文</b>
趙彥寧(1990),《「意識型態」--司迪麥—性別角色》。新竹:清華大學社會人類學研究所碩士論文。
嚴偉翠(1990),《百貨公司商店印象與購買決策之相關性研究—崇光百貨公司與中興百貨公司之實例研究》。台北:台灣大學商學研究所碩士論文。
唐維敏(1991),《影響與意識型態—電視廣告的符號學分析:以司迪麥電視廣告為例》。台北:輔仁大學大眾傳播研究所碩士論文。
郭正倫(1993),《意識型態廣告效果之研究》。台北:淡江大學管理科學研究所碩士論文。
盧司□(1993),《意識形態廣告之廣告態度溝通效果》。台北:台灣大學商學研究所碩士論文。
溫顥盛(1995),《價值觀念模糊的訊息處理對後續性模糊性廣告認知反應的影響》。台北:中央大學企業管理研究所碩士論文。
賴守誠(1992),《台北市廣告人與當代台灣的消費文化:一個文化中介者的個案》。台北:台灣大學社會學研究所碩士論文。
王家慶(1996),《從符號學詮釋批判台灣的流行音樂文化》。台南:成功大學藝術研究所研究所碩士論文。
劉惠雯(1999),《電視廣告「效果」再探:語言遊戲的觀點》。台北:政治大學新聞研究所碩士論文。
<b>中文期刊</b>
李天鐸(1991),〈電視廣告與社會文化關係—商品╱符號╱意義〉《當代月刊》,
郭良文(1998),〈台灣近年來廣告中認同之建構—解析商品化社會的認同與傳播意涵〉《新聞學研究》57集,頁127-157。
張錦華(1991),〈電視與大眾文化〉《新聞學研究》44集,頁57-71。
施祖琪、臧國仁(1998),〈風格與新聞風格—有關新聞編手冊的初探〉,發表於輔仁大學傳播研究所第二屆「媒介與環境」研討會。
<b>中文雜誌</b>
〈1997年台灣風雲廣告代理商專輯〉《廣告雜誌》,1998年3月。
〈影響台灣廣告界的二十人專輯〉《廣告雜誌》,1993年4月。
〈1997年台灣風雲廣告代理商專輯〉《廣告雜誌》,1998年3月。
林渭富(1998),〈《誠品副作用》的廣告文字欲:語意學的後現代美感及其他〉《廣告雜誌》,1998年9月。
〈1998年台灣風雲廣告代理商專輯〉《廣告雜誌》,1999年5月。
〈1999年廣告數字大調查〉《廣告雜誌》,2000年3月。
周銳行(2000),〈大象跳起快速舞曲—固網開放後的中華電信〉《數位時代》,2000年4月。
<b>英文書目</b>
Barnet, Sylvan(1993). A Short Guild to Writing About Art. N.Y.: Harper Collins College Pub.
Berger, Arthur Asa(1992). Popular Culture Genres. Calif: Sage.
Berger, John(1972). Ways of Seeing. Great Britain: British Broadcasting Corp. and Penguin Books Ltd.
Fowles, Jib(1996). Advertising and Popular Culture. Thousand oaks: Sage Pub.
Goldman, Robert(1996). Sign War: the Cluttered Landscape of Advertising. N.Y.: Guilford Press.
Moriaty, Sandra E.(1991). Creative Advertising Theory and Practice. N.J.: Prentice- Hall Inc.
Nelson, Roy Paul(1989). The Design of Advertising. IA:Wm. C. Brown Pub.
Perkins, David N.(1994). The Intelligent Eye: Learning to Think by Looking at Art. Cali.: The Getty Center for the Education in Arts.
Staniszewski, Mary Anne(1995). Believing is seeing. England: Penguin Books.
Messaris, Paul(1997). Visual Persuasion. The Role of Images in Advertising. CA:Sage Pub.
Petty, Richard E. and John T. Cacioppo(1983). “Central and peripheral routes to persuasion: application to advertising,” Percy, Larry and Arch G. Woodside edit. Advertising and consumer psychology. Mass.: Lexington.
<b>英文期刊論文</b>
Barker, David(1985). “Television production techniques as communication,” Critical Studies in Mass Communication, 2(1985), 234-246.
Bertrand, Denis(1988). “The creation of complexity Asemiotic analysis of an advertising campaign for Black & White whisky,” International Journal of Research in Marketing, 4, 273-289.
Biel, Alexander and Carol A. Bridgwater(1990). “ Attributes of likable television commercials,” Journal of Advertising Research, Jun./Jul., 38-44.
Deighton, John, Danial Romer and Josh Mcqueen(1989). “Using drama to persuade,” Journal of Consumer Research, 16(3), 335-343.
Grafton-Samll, Robert and Stephon Linstead(1989). “ Advertising as artefacts. Everyday understanding and the creative consumer,” International Journal of Advertising, 8, 205-218.
Kover, Arthur J.(1995). ”Copywriter’s implicit theories of communication: an ecxploration,” Journal of Consumer Research, 21 (Mar.), 596-611.
Ha, Young-Won and Stephon J. Hoch(1989). “ Ambiguity, processing strategy, and advertising-evidence interactions,” Journal of Consumer Research, 16(Dec.), 354-360.
Heath, Robert(2000). “ Low involvement processing- a new model of brands and advertising,” International Journal of Advertising, 19(3), 287-298.
Hirschman, E. C.,Scott, Linda and Wells, W. B. (1998). “ A model of product discourse: linking consumer practice to cultural texts,” Journal of Advertising, 27 (1), 33-50.
Hitchon, Jacqueline,Duckler,Peter and Esther Thorson (1994). “Effects of ambiguity and complexity on consumer responses to music video commercials,” Journal of Broadcasting & Electronic Media, 38(3), 289-306.
Holbrook, Morris B.(1995). “Mirror, mirror, on the wall, what’s unfair in the reflection on advertising,” Journal of Marketing, 51(Jul.), 95-103.
Kellaris, James J., Cox, Anthony D., and Dena Cox(1993). “The effect of background music on Ad processing: a contigency explanation,” Journal of Marketing, 57(Oct.), 114-125.
Kover, Arthur J.(1994). “Poetry in advertisng,” Journal of Advertising Research, 23(4), iii-vii.
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------ (1996)“Why copywriters don’t like advertising research-and what kind of research might they accept,” Journal of Advertising Research.36(2), RC8-RC10.
------(1997). “To whom do advertising creatrives write? An inferential answer,” Journal of Advertising Research, 37(1), 41-53.
------(2000). ”Review of Brand Leadership,” Journal of Advertising Research, 40(4) .
Laskey, Henry A., Day, Ellen and Crask, Melvin R.(1989). “Typology of main message strategies for television commercials,” Journal of Advertising, 18(1),37-40.
------., Richard J.Fox, and Melvin R. Crask(1994). “ Investigating the impact of executional style on television commercial effectiveness,” Journal of Advertising Research, Nov./Dec., 9-16.
------, Richard J.Fox(1995). “The relationship between advertising message strategy and television commercial effectiveness,” Journal of Advertising Research, 35(2), 31-41.
Lee, Yih Hwai and Charlotte Mason(1999). “Responses to information incongruicy in adcertising: the role of expectancy, relevancy, and humor,” Journal of Consumer Research, 26(Sep.), 156-169.
McCain, Thomas A., Joseph chilberg and Jacob Wakshlag(1977). “The effect of camera angle on source credibility and attraction,” Journal of Broadcasting, 21, 35-46.
McQuarrie, Edward F. and David Glen Mick(1992). “ On resonance: a critical pluralistic inquiry into advertising rhetoric,” Journal of Consumer Research, 19(Sep.), 180-197.
------(1999). “Visual rhetoric in advertising: text-interpretative, experimental, and reader-response analysis,” Journal of Consumer Research, 26(1), 37-54.
Morgan, Susan E. and Tom Reicgert(1999). “The message is in the metaphor: assessing the comprehension of metaphors in advertising,” Journal of Advertising, 27(4), 1-11.
Phillips,Barbara J.(1997). “ Thinking into it: consumer interpretation of complex advertising images,” Journal of Advertising, 26(2), 77-87.
------ (2000). “ The impact of verbal anchoring on consumer response to image ads,” Journal of Advertising, 29(1), 15-34.
Stanton, John J. and Burke Jeffery(1998). “ Comparative effectiveness of executional elements in TV advertising: 15- versus 30-second commercials,” Journal of Advetising Research, Nov./Dec, 7-14.
Sawyer, Phillip W.(1995). “ Ads that win vs. ads that work,” American Demographic, Mar./ Apr.
Soloman, Michael R. and Lawrence Greenberg(1993) . “Setting the stage: collective selection in the stylistic context of commercials,” Journal of Advetising, 12(1),11-21.
Stern, Barbara B.(1989). ”Literary criticism and consumer research: overview and illustrative analysis,” Journal of Consumer Research, 16 (Dec.), 322-334.
------ (1991A). ”Who talks advertising? Literary theory and narrative ‘point of view’ ,” Journal of Advertising, 20 (3), 9-21.
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------ (1992). ”Historical and personal nostalgia in advertising text: the Fin de Siecle effect” Journal of Advertising, 21 (4), 11-27.
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Thompson, Craig J. and Diana L. Haytko(1997). “Speaking of fashion: consumer’s uses of fashion discourses and the appropriation of countercailing cultural meanings” Journal of Consumer Research, 24(June), 15-42.
Tom, Gail and Anmarie Eves(1999). “ The use of rhetorical devices in advertising,” Journal of Advertising, Jul./Aug. , 39-43.
Twitchell, James(1998). “ Creative advertising 101,” Advertising Age’s Creativity, 6(2), 4.
Vakratsas, Demetrios and Tim Ambler(1999). “ How advertising works: what do we really know?” Journal of Marketing, Jan., 26-43.
Warlaumount, Hazel G.(1995). “ Advertising images: from persuasion to polysemy,” Journal of Currrent Issues and Research in Advertising, 17(1), 19-31.
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