English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113303/144284 (79%)
Visitors : 50815650      Online Users : 689
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/85389
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85389


    Title: 以資訊科技改進蝴蝶蘭產業運銷之研究
    A Study of Improving Phalaenopsis Business by Information Technology
    Authors: 葉程佳
    Yeh, Cheng-Jia
    Contributors: 周宣光
    Chou, Shrane-Koung
    葉程佳
    Yeh, Cheng-Jia
    Keywords: 流程再造
    農產運銷
    蝴蝶蘭
    business process reengineering (BPR)
    Agriculture Marketing
    Phalaenopsis
    Date: 2001
    Issue Date: 2016-04-18 16:27:35 (UTC+8)
    Abstract: 自從90年代以來,網際網路商業化的普及,打破了時間和空間的限制,使得諸多不合理的商業制度有了新的解決方案。雖然在蝴蝶蘭產業裡,我國蝴蝶蘭的出口量為世界排名第一位,占全球60%的產量,然而在國際市場上始終只是扮演的生產者角色,最終通路一直為國外中間商所把持。因而長久以來,我國的蝴蝶蘭栽培業者,獲取的利潤非常微薄,議價能力非常有限,風險更需自行承擔。面對即將加入世界貿易組織的壓力,必須及早為產業未來發展的方向做好準備。本研究運用網際網路及資訊科技輔以流程再造的理念來改善蝴蝶蘭運銷上遭遇的瓶頸,從而增進我國蝴蝶蘭產業在全球的競爭力,進而增加花農的利潤。
    The e-commerce is popular since 1990, it breaks the limit of the time and the distance, and it let unreasonable business models get new solutions. The exportation amount of phalaenopsis in Taiwan has sixty percent in the world, however, we have been playing the role of original supplier, and overseas importers have been monopolizing the marketplace. Therefore, the phalaenopsis planters of Taiwan gained slender profits, had limited ability of price negotiations, and should take risks by themselves. To come up against the pressure of joining World Trade Organization, it is necessary to plan a future business model as soon as possible. This paper tries to use Internet, information technology and take advantage of business process reengineering (BPR) to improve the phalaenopsis business, and then to strengthen the competition and to increase profits of planters.
    Reference: 英文部份
    1. Bowersox, D.J., LaLonde, B.J. and Smykay, E.W., Reading in Physical Distribution Management:The Logistics of Marketing, New York: MacMillan, 1969.
    2. Caldwell, J., “Building a sustainable e-business CRM Strategy,” Agency Sales, Vol.30, Iss.5, 2000, pp.23-27.
    3. Chou, S. K., “The Operation Model For Global Logistics,” The 5th Annual International Conference On Industrial Engineering Theory Application and Practice, ID282, Dec 13,2000.
    4. CLM,” For CLM`s Definition of Logistics,” http://www.clm1.org/. <access 2001.6.26>
    5. Coyle, J.J. and Bardi, E.J., The Management of Business Logistics, 2th Edition, St.paul:West Pub. Co., 1980.
    6. Forrester, J.W., Industrial Dynamics, MIT Press, 1961.
    7. Hammer, M. and Champy, J., Reengineering The Corporation – A Manifesto For Business revolution, New York: Harper Collins, 1993.
    8. Heskett, J.L., “Logistics-Essential to Strategy,” Harvard Business Review, Vol.55, Iss.6,1977, pp.85-96.
    9. Holland, C. P., “Cooperative Supply Chain Management: The Impact of Interorganizational Information Systems,” Journal of Strategic Information System, Vol.4,No.2, 1996, pp.101-110.
    10. Houlihan, J.B., “International Supply Chain Management,” International Journal of Physical Distribution & Materials Management, Vol.15, Iss.1,1985, pp. 22-38.
    11. Leenders, M.R. and Fearou, H.E., Purchasing & Supply Management, 11th Edition, R. D. Irwin, 1997.
    12. Mike, P. C., “Virtual logistics: An introduction and overview of the concepts,” Journal of Physical Distribution & Logistics Management, Vol. 28, No. 7, 1998, pp.486-507.
    13. Matz, P.J., “Demystifying Supply Chain Management, ”Supply Management Review , Winter Issue, 1998.
    14. Porter, M.E. and Millar, V.E., ”How Information gives you competitive advantage, ”Harvard Business Review, Vol.63, No.4, 1985, pp. 149-160.
    15. Ross, D.F., Computing through Supply Chain Management : Creating Market-Winning Strategies Through Supply Chain Partnerships, London: Chapman & Hall, 1997.
    16. Robeson, J.F. and Copacino, W.C., The Logistics Handbook, New York,1994.
    17. Shapiro, R.D., “Get leverage from logistics,” Harvard Business Review, Vol.62, Iss.3, 1984, pp.119-126.
    18. Sheele, T.O., Westerman,W.L. and Wimmert,R.J.,” Principles and Design of Production Control System, Engle cliffs, N.J.: Prentice-all Inc., 1960.
    19. Simichi-levi, D., Kaminsky, P. and Simchi-levi, E., Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies, McGraw-Hill, New York, 2000.
    20. Strader, T.J. and Shaw, M.J., “Characteristics of Electronic Markets ,” Decision Support System, Vol.21, 1997, pp.185-198.
    21. Tayur, S.R., Ganeshan, R. and Magazine, M.J. Quantitative Models for Supply Chain Management , Kluwer Academic Publisher, 1998.
    Description: 碩士
    國立政治大學
    資訊管理學系
    88356018
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001606
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2206View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback