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    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/85384
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85384


    Title: 虛擬社群管理、社群績效、與獲利模式關係之探討
    Authors: 王孟邦
    Wang, Meng-Bang
    Contributors: 管郁君
    Huang, Y. K.
    王孟邦
    Wang, Meng-Bang
    Keywords: 虛擬社群
    社群管理
    社群績效
    獲利模式
    Date: 2001
    Issue Date: 2016-04-18 16:27:25 (UTC+8)
    Abstract: 近年來,虛擬社群的概念已被廣泛地應用到網際網路的商業交易模式中。大部份虛擬社群的相關研究多著墨於如何吸引會員加入、或分析社群會員的參與動機、及其網路使用行為,而本研究的焦點則在於虛擬社群的管理、績效、以及獲利模式之間的探討。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    88356008
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001601
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

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