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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/85368


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85368


    Title: 影響顧客關係管理應用類別與認知成效之模式建構
    Authors: 高隆樺
    Kao, Lung-Hua
    Contributors: 管郁君
    Eugenia Huang
    高隆樺
    Kao, Lung-Hua
    Keywords: 顧客關係管理
    應用類別
    認知成效
    Date: 2001
    Issue Date: 2016-04-18 16:26:51 (UTC+8)
    Abstract: 隨著市場競爭日益激烈，企業開始從「以產品為導向」轉為「以顧客為導向」，因為以產品為導向、大眾行銷的做法，已無法面對一個能提供多樣選擇的市場。而顧客關係管理(CRM，Customer Relationship Management)被認為能更有效地幫助行銷者，達成各項行銷活動，因此，成為企業當前關注之管理範疇。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    88356028
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001583
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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