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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85325


    Title: Customer Relationship Management for Broadband Mobile Communication and Commerce
    Authors: 陳瑞龍
    Chen, Jui-Lon
    Contributors: 郭更生
    吳豐祥
    Kuo, Geng-Sheng
    Wu, Feng-Shang
    陳瑞龍
    Chen, Jui-Lon
    Keywords: Customer Relationship Management (CRM)
    Broadband Mobile Communication
    Third Generation Communication (3G)
    Syndication
    Date: 2001
    Issue Date: 2016-04-18 16:25:15 (UTC+8)
    Abstract: Broadband mobile communication based on both broadband Internet and the third generation mobile communication system (3G) is going to play the role as a major channel for customers to obtain various services. It takes advantages of acquiring services with time saving, and any-time and any-place access in the near future. It is very obvious that eventually all companies offer real-customized broadband mobile services at the right time in the right place with the right price, so-called mobile commerce, due to customers` requirements and technology advancements e.g., data mining, global roaming, GPS, mobile location services, mobile IP and IPV6, etc.
    Description: 碩士
    國立政治大學
    科技管理研究所
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001615
    Data Type: thesis
    Appears in Collections:[Graduate Institute of Technology and Innovation Management] Theses

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