Reference: | 一、 中文書目
毛曉夫,來源國形象對顧客滿意度之影響-以ELM模式為理論基礎,政治大學國際貿易研究所未出版碩士論文,民國八十六年。
李怡佩,代理商品牌策略之探討,政治大學國際貿易研究所未出版碩士論文,民國八十五年。
吳青松,國際企業管理理論與實務,第二版,智勝文化事業有限公司,民國八十八年。
吳明隆,SPSS 統計應用實務,松崗電腦圖書資料股份有限公司,民國八十九年。
洪華偉,比較性廣告對品牌態度及購買意願之影響,政治大學國際貿易研究所未出版碩士論文,民國八十七年。
洪順慶、吳長生,台灣廠商自創國際品牌策略與行銷績效之關係研究,中山管理評論,七卷四期,民國八十八年。
陳仲熙,產品知識及來源國形象對顧客滿意度之影響,政治大學國際貿易研究所未出版碩士論文,民國八十七年。
陳振燧,產品概念策略、品牌命名策略和來源國效果影響品牌權益建立之研究,管理評論,十九卷二期,民國八十九年五月。
陳錦堂與沈仰斌,購併動機之理論與實證:以美國與亞洲之購併歷史為例,經濟情勢暨評論季刊,四卷二期,民國八十七年八月。
張紹勳、張紹評、林秀娟,SPSS FOR WINDOWS統計分析,第四版,松崗電腦圖書資料股份有限公司,民國九十年。
解名禮,個人特質與消費者對不同品牌來源國與製造地產品態度之關係,政治大學企業管理研究所未出版碩士論文,民國八十一年。
楊國樞、文崇一、吳聰賢、李亦園,社會及行為科學研究方法,東華書局,民國七十九年。
葉桂鳳,社會影響力對來源國形象的增強效果-以送禮行為為例,政治大學國際貿易研究所未出版碩士論文,民國八十八年。
蔡和奇,產品保證與來源國效果對消費者態度影響之研究,政治大學國際貿易研究所未出版碩士論文,民國八十七年。
榮泰生,行銷研究,五南圖書出版有限公司,民國八十七年。
潘立芸,國際品牌形象提昇策略之研究,政治大學國際貿易研究所未出版碩士論文,民國八十六年。
賴加森,價格、品牌名稱、產品保證等外部線索對消費者產品評估的影響-以組合音響產品為例,交通大學管理科學研究所未出版碩士論文,民國八十四年。
劉芳梅,產品知識對消費者從眾行為之影響,政治大學國際貿易研究所未出版碩士論文,民國八十七年。
藍美英,中日產品品牌形象之研究,政治大學企業管理研究所未出版碩士 論文,民國八十二年。
二、 英文書目
Aaker, D.A. 1996. Building Strong Brands. New York: Free Press.
Alba, J. W. and J. W. Hutchinson. 1987. “Dimensions of Consumer Expertise.” Journal of Consumer Research 13 (March): 411-454.
Assael, Henry. 1992. Consumer Behavior and Marketing Action. 4th ed., PWS-KENT Publishing Company.
Brucks, Merrie. 1985. “The effects of product class knowledge on information search behavior.” Journal of consumer Research 12 (June): 1-15.
Bowman, E. H. and H. Singh. 1993. “Corporate restructuring: reconfiguring the firm.” Strategic Management Journal 14: 5-14.
Chatterjee, S. 1986. “Types of Synergy and Economic Value: The Impact of Acquisitions on Merging and Rival Firms.” Strategic Management Journal 7: 119-139.
DeVellis, R. F. 1991. Scale Development Theory and Applications. London: SAGE
Dillon, William R., Thomas J. Madden, and Neil H. Firtle. 1994. Marketing Research in a Marketing Environment. Irwin.
Fishbein, Martin, and Isek Ajzen. 1975. Belief, Attitude, Intention, and Behavior:An Introduction to Theory and Research. Reading. MA:Addison-Wesley.
Gurhan-Canli, Zeynep and Durairaj Maheswaran. 1998. “The Effects of Extensions on Brand Name Dilution and Enhancement.” Journal of Marketing Research 35: 464-473.
Gurhan-Canli, Zeynep and Durairaj Maheswaran. 2000. “Cultural Variations in Country of Origin Effects.” Journal of Marketing Research 37 (August): 464-473.
Hawkins, Del I., Roger J. Best, and Kenneth A. Coney.1998. Consumer Behavior: Building Marketing Strategy, 7th ed. MacGraw-Hill Companies, Inc.
Harris, R. S. and D. Ravenscraft. 1991. “The Role of Acquisitions in Foreign Direct Investment: Evidence from the U.S. Stock Market”, The Journalof Finance 46 (3): 825-844.
Jacoby, Jacob, Jerry C. Olson, and Rafael A. Haddoct. 1971. Price, Brand Name, and Product Composition Characteristics as Determinants of Perceived Quality.” Journal of Applied Psychology 56(6): 570-579.
Kang, J. K. 1993. “The International Market for Corporate Control.” Journal of Financial Economics 34: 345-371.
Klein, Jill Gabrielle, Richard Ettenson, and Marlene D. Morris. 1998. “The animosity model of foreign product purchase : An empirical test in the People`s Republic of China.”Journal of Marketing 62: 89-100.
Kotler, Philip. 1999. Marketing Management, 10th ed. Prentice-Hall International, Inc.
Levine, Robert A. and Donald T. Cambell. 1972. Ethnocentrism: Theories of Conflict, Ethnic Attitudes, and Group Behavior. New York: John Wiley & Sons, Inc.
Mazursky, D. and Jacoby J. 1986. “Exploring the Development of Store Images.” Journal of Retailing 62 (Summer): 145-165.
Nunally, Jum. C. 1978. Psychometric Theory, 2nd ed. New York: MacGraw-Hill.
O`shaughnessy John and Nicholas Jackson O`shaughnessy. 2000. "Treating the Nation as a Brand: Some Neglected Issues." Journal of Macromarketing 20 (1): 56-64.
Park, C. Whan, and V. Paker Lessing.1981. “Familiarity and Its Impact on Consumer Decision Biases and Heuristics. ”Journal of Marketing Research 18 (November ): 223-230.
Porter, Michael. E. 1985, Competitive Advantage, New York: The Free Press.
Rosenberg, M. J. and C. I. Hanland. 1960. “Cognitive, Affective, and Behavior Components of Attitude”, in Attitude Organization and Change: An Analysis of Consistency among Attitude Components. Eds. M. J. Rosenberg et al. New Haven, CT: Yale University Press.
Shimp, Terence A. and Subhash Sharma. 1987. “Consumer Ethnocentrism: Construction and Validation of the CETSCALE.” Journal of Marketing Research 24 (Aug.): 280-289.
Shimp, Terence A. and William O. Bearden. 1982. “The use of extrinsic cue to facilitate product adoption.” Journal of marketing research 19 (may):229-239.
Sujan, Mita. 1985. “Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments.” Journal of Consumer Research 12 (june): 31-46.
Worchel, Stephen, and Joe Cooper. 1979. Understanding Social Psychology. Homewood, IL: Dorsey Press.
Wortzel, R. 1979. “New Life Style Determinants of Women`s Food Shopping Behavior,” Journal of Marketing 43:28-29. |