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    题名: 口耳相傳效果對消費者態度形成之影響－以網路留言板為例
    作者: 鄭佩玲
    贡献者: 邱志聖
    鄭佩玲
    关键词: 口耳相傳效果
    品牌
    網際網路
    日期: 2001
    上传时间: 2016-04-18 16:24:34 (UTC+8)
    摘要: 本研究主要探討口耳相傳效果在網際網路上之應用及對公司之影響。
    參考文獻: 一、 中文書目
    王文秀，陸洛，人際行為心理學，初版，台北；巨流圖書公司，民國八十四年。譯自Michael Artyle(1983), The Psychology of Interpersonal Behaviour, 4th ed, Penguin Group.
    王淑慧，產品種類、品牌知名度、參考價格與涉入程度對消費者購買意願的影響，成功大學企業管理研究所未出版之碩士論文，民國八十七年。
    吳文元，訊息典型性與處理動機對消費者評估過程之影響，台灣大學商學研究所未出版碩士論文，民國八十九年。
    李慧慧，消費者對無形服務資訊搜尋行為之研究-以婚紗攝影為例，政治大學企業管理研究所未出版碩士論文，民國八十七年。
    洪李竹，運用網際網路提升企業客戶價值-以個人電腦廠商為例，政治大學科技管理研究所未出版之碩士論文，民國八十八年。
    黃雅芬，口耳相傳效果對消費者行為的影響，政治大學國際貿易研究所未出版碩士論文，民國八十九年。
    趙居蓮，社會心理學，初版，台北；桂冠圖書服份有限公司，民國八十四年。譯自Ann L. Weber (1992), Social Psychology, HarperCollins Publishers, Inc.
    趙國仁，Internet 系統產品的產業競爭策略，中華民國科技管理研討會論文集，民國八十五年。
    鄭慶宗，網路企業品牌建構與管理之初探性研究- 以入門網站為例，輔仁大學管理研究所未出版碩士論文，民國八十九年。
    蘇芸，網路誹謗之研究-以電子佈告欄(BBS)為例，交通大學傳播研究所未出版碩士論文，民國八十五年。
    二、 英文書目
    Barabino, John (1998), Note on Marketing and World Wide Web, Harvard Business School.
    Bone, Paul Fitzgerald (1995), “Word-of-Mouth Effects on Short-term and Long-term Product Judgments,” Journal of Business Research 32, 213-233.
    Cobb, W. C. J. & Ruble, C. A., & Donthu, N. (1995), “Brand Equity, Brand Preference, & Purchase Intent," Journal of Advertising 24(3), 25-48.
    Dodds, W. B. & Monroe, K. B. & Grewal, D. (1991), “Effects of Price, Brand, & Store Information on Buyers’ Product Evaluations,” Journal of Marketing Research 28(3), 307-319.
    Feick, Lawrence F. & Price, Linda L. (1987), “ The Market Maven: A Diffuser of Marketplace Information,” Journal of Marketing (Jan), 83-97.
    File, Karen Maru & Judd, Ben B. & Prince, Russ Alan (1992),“Interactive Marketing: The Influence of Participation on Positive Word-of-Mouth and Referrals,” Journal of Service Marketing (Fall), 5-14.
    Frenzen, Jonathan & Nakamoto, Kent (1993), “Structure, Cooperation, and the Flow of Marker Information,” Journal of Consumer Research (Dec), 360-375.
    Hauser, John R. & Urban, Glen L. & Weinberg, Bruce D. (1993),“How Consumers Allocate Their Time When Searching for Information,” Journal of Marketing Research 30 (Nov), 452-466.
    Herr, Paul M. & Kardes, Frank R. & Kim, John (1991), “Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective,”Journal of Consumer Research 17 (March), 455-462.
    Maheswaran, D. & Mackie, D. M., & Chaiken, S. (1992), “Brand Name as a Heruistic Cue: The Effects of Task Importance & Expectancy Confirmation on Consumer Judgments,” Journal of Consumer Psychology 1(4), 317-336.
    Money, R. Bruce & Gilly, Mary C. & John L. Graham (1998),“Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan,” Journal of Marketing (Oct), 76-87.
    Payne, Adrian & Christopher, Martin & Clark, Moria & Peck, Helen (1995), Relationship Marketing for Competitive Advantage, Butterworth Heinemann.
    Peterson, Robert A. & Balasubramanian, Sridhar & Bronnenberg, Bart J. (1997), “Exploring the Implications of the Internet for Consumer Marketing,” Journal of the Academy of Marketing Science (Fall), 329-346.
    Petty, Richard E. & Cacioppo, John T. (1984), “The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion,” Journal of Personality and Social Psychology 46, 69-81.
    Reingen, Peter H. & Kernan, Jerome B. (1986), “ Analysis of Referral Networks in Marketing: Methods and Illustration," Journal of Marketing Research, 370-378.
    Rheingold, Howard (1993), The Virtual Community: Homesteading on the Electronic Frontier, Addison-Wesley.
    Richins, Marsha L. (1983), “Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study,” Journal of Marketing 47 (Winter), 68-78.
    Wood, Wendy & Kallgren, Carl A. & Preisler, Rebecca Mueller (1985), “Access to Attitude-Relevant Information in Memory as a Determinant of Persuasion: The Role of Message Attributes,” Journal of Experimental Social Psychology 21,73-85.
    Yale, Laura J. & Gilly, Mary C. (1995), “Dyadic Perceptions in Personal Source Information Search,” Journal of Business Research 32, 225-237.
    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    88351022
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001519
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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