English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 51058916      Online Users : 905
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/85298


    Title: 國際新產品上市-情境因素與行銷溝通行為之研究
    Authors: 林奐文
    Contributors: 陳建維
    林奐文
    Keywords: 新產品管理
    自創品牌
    行銷溝通行為
    情境因素
    國際市場
    marketing communication
    brand
    new product
    new product development
    Date: 2001
    Issue Date: 2016-04-18 16:24:17 (UTC+8)
    Abstract: 對於台灣的自創品牌廠商來說,當其上市新產品時,除了生產的技術面之外,如何透過行銷活動在國際市場上建立品牌知名度,將產品銷售給顧客也同樣非常重要。本研究主要之目的即在確認影響台灣廠商行銷溝通行為之情境因素,並且探討這些情境因素如何來影響廠商之行銷溝通行為。
    Reference: 中文部分
    1.司徒達賢(民84),策略管理,台北,遠流出版公司
    2.李秋慧(民81),台灣廠商國際化下之品牌策略-產業條件與自創品牌之個案分析,國立台灣大學商學研究所未出版碩士論文
    3.汪昱誠(民88),多角化和國際化與企業經營績效關係之研究,國立政治大學國際貿易研究所未出版碩士論文
    4.洪順慶、吳長生 (民88),地主國特性與自創國際品牌績效之關係研究-以台灣廠商為例,國立政治大學學報,第七十八期,197-220
    5.許士軍(民72),現代行銷管理,台北,商務印書館
    6.郭崑謨(民73),行銷管理,台北:三民書局
    7.張永賢(民82),國際市場進入策略與經營績效關係之研究,私立中原大學企業管理研究所未出版碩士論文
    8.陳德釗 (民86),企業國際化程度與組織因素之關係,國立中央大學企業管理研究所碩士論文
    9.劉綠萍(民87),技術策略、行銷策略與產品創新績效關係之研究—以我國積體電路製造業為例,國立中興大學企業管理研究所未出版碩士論文
    10.賴士葆(民76),企業技術特性與新產品發展績效相關之研究,國立政治大學企業管理研究所管理評論:102-14
    11.------(民80 ) ,研究發展/行銷/製造三部門互動與新產品績效相關之研究,台北,華泰書局
    12.鐘志明(民88),新產品發展過程之資源配置與績效之關係-以國內製藥業為例,國立政治大學企業管理研究所未出版碩士論文
    13.魏啟林、陳建維 (1994),美、日、歐跨國性企業之發展策略分析,管理科學學報,第11卷,第3期,339-69
    英文資料
    1.Aaker, David A. (1991), “Capitalizing on the Value of a Brand Name,”Managing Brand Equity
    2.Atuahene-Gima, Kwaku (1995), “An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach,”Journal of Product Innovation Management, 12, 275-93
    3.Baker, M. J., C.D. Black, and S.J. Hart (1988), “ the Competitiveness of British Industry: What Really Makes the Difference?” European Journal of Marketing, 70-85
    4. Chakravarthy, Balaji S. and Howard V. Perlmutter (1985), ” Strategic Planning for a Global Business “ Columbia Journal of World Business, Summer, 3-10
    5.Chen, Chien-Wei (1999), “New Product Preannouncement: A Model of Situational Factor, Strategic Behavior, and Effectiveness,” Unpublished Doctoral Dissertation, University of Warwick, U.K.
    6.Booz, Allen and Hamilton (1982), New Products Management for the 1980s, New York
    7. Calantone, Roger J. and Robert G. Cooper (1981), “New Product Scenarios: Prospects for Success,” Journal of Marketing, 45, 48-60
    8.------------------, C. Anthony Di Benedetto and Sriraman Bhoovaraghavan (1994), “Examining the Relationship between Degree of Innovation and New Product Success,” Journal of Business Research, 30, 43-48
    9.------------------, Jeffery B. Schmidt, and C. Anthony Di Benedetto (1997),“New Product Activities and Performance: The Moderating Role of Environmental Hostility,” Journal of Product Innovation Management, 14, 179-89.
    10.Cooper. Robert.G. and E.J. Kleinschrnidt (1986), “An Investigation into the New Product Process: Steps, Deficiencies and Impact”, Journal of Product Innovation Management, Vol. 3, 71-85
    11.-----------------and-------------------(1988),” Resource Allocation in the New Product Process,” Industrial Marketing Management, Vol.17, 249-62
    12.Crawford, C.M. (1979), “New Product Failure Rates-Facts and Fallacies,”Research Management, September, 9-13
    13.Deresky, Helen (1994), International Management: Managing across Boarders and cultures, New York: Haper Collins College Publisher
    14.Dunning, John H.(1980), “Toward an Eclectic Theory of International Production,” Journal of International Business Studies, 11(1), 9-31.
    15.Fiske, John and John Hartley (1980), Reading Television (London: Methuen,) 79
    16.Heil, Oliver P. and Thomas S. Robertson (1991), “Toward A Theory of Competitive Market Signaling: A Research Agenda,“ Strategic Management Journal, 12, 403-18
    17.Hornik, J. (1982), “Impact of Pre-call Request Form and Gender Interaction on Response to a Mail Survey,” Journal of Marketing Research, 14, 374-78
    18.Gatignon, Hubert, Barton Weitz, and Pradeep Bansal (1990), “Brand Introduction Strategies and Competitive Environments,” Journal of Marketing Research, 27, 390-401
    19.Jobber, D and J. Saunders (1986), The Specification and Estimation of a Robust Mail Survey Response Model Proceedings of the XVth Annual Conferen ce of the European Marketing Academy. 865-80
    20.Johanson, J. and J-E. Vahlne (1977), “The Internationalization Process of the Firm - A Model of Knowledge Development and Increasing Foreign Market Commitments.” Journal of International Business Studies, 8(1), 23-32
    21.-------------and F. Wiedersheim-Paul (1975). “The Internationalization of the Firm - Four Swedish Cases,” Journal of Management Studies, October, 305-22
    22. Kerin, Roger A., Michael G. Harvey, and James T. Rothe (1978), “Cannibalism and New Product Development,” Business Horizons
    23.Kohli, Ajay K. and Bernard J. Jaworski (1990), “Market Orientation: The Construct, Research Propositions, and Managerial Implications,” Journal of Marketing, 54, 1-18
    24.Kotler, Philip (2000), Marketing Management, the Millennium ed. Prentice Hall
    25.Maidique, Modesto A. and Billie Jo Ziger (1984), “A Study of Success and Failure in Product Innovation:The Case of the U.S Electronics Industry,” IEEE Transactions on Engineering Management, EM-31 (4), 192-203
    26.Miller, D and P.H. Friesen (1983), “Strategy-Making and Environment: The Third Link,” Strategic Management Journal, 4, 221-25
    27.Mortensen. D.C. (1972), “Communication.” New York: McGraw-Hill
    28.Narver, John C. and Stanley F. Slater (1990), “The Effect of a Market Orientation on Business Profitability,” Journal of Marketing, 54, 20-35.
    29.Nunnally, Jum C. (1978), Psychometric Theory, 2d ed. New York: McGraw-Hill
    30.Roth, Kendall and Allen J, Morrison (1990), “An Empirical Analysis of The Integration-Responsiveness Framework in Global Industries,” Journal of International Business Studies, Fourth Quarter, 541-64
    31.Sampson, P. (1970), “Can Consumer Create New Products? ”, Journal of the Market Research Society, Vol.12, No 1, 40-52
    32.Shannon, C and W. Weaver (1949),”The Mathematical Theory of Communication,” University of Illinois Press, Urbana, IL
    33.Smith, Ken G. and Curtis M. Grimm (1991), ”A Communication Information Model of Competitive Response Timing,” Journal of Management, Vol. 17, 5-23
    34.Souder, W.E. (1988), “Managing Relations Between R&D and Marketing in New Product Development Projects”, Journal of product Innovation Management, No.5,
    35.Sullivan, D. (1994), “Measuring the Degree of Internationalization of a Firm,“ Journal of International Business Studies, 325-42
    36.Taylor, Mark (1986), “ Cannibalism In Multibrand Firms,” Journal of Consumer Marketing, 3, 69-75
    37.Vernon, R. (1966), “International Investment and International Trade in the Product Cycle.” Quarterly Journal of Economics, 80, 190-207.
    38.Welch, Lawrence S. and Reijo Luostarinen (1988), “Internationalization: Evolution of a Concept,” Journal of General Management, 14, 34-55
    39.Wind, Jerry and Vijay Mahajan (1987), “Marketing Hype: A New Perspective for New Product Research and Introduction,” Journal of Product Innovation Management, 4, 43-49
    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    88351033
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001510
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2297View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback