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    Title: 台灣地區銀行業策略群組與經營績效之研究
    Authors: 郭禮瑜
    Kuo, Li-Yu
    Contributors: 陳建維
    郭禮瑜
    Kuo, Li-Yu
    Keywords: 銀行業
    策略群組
    經營績效
    Banking Industry
    Strategic Group
    Performance
    Date: 2001
    Issue Date: 2016-04-18 16:24:15 (UTC+8)
    Abstract: 本研究以策略群組為核心，針對台灣地區銀行業進行研究分析，樣本對象為53家本國銀行及39家外國銀行在台分行。藉此了解台灣地區銀行產業內是否有採取相同策略之策略群組存在，各策略群組所採取的策略有何不同及其擁有的優勢為何，最後比較各策略群組在經營績效表現上是否存在差異及差異為何。
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    Description: 碩士
    國立政治大學
    國際經營與貿易學系
    88351024
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001509
    Data Type: thesis
    Appears in Collections:[Department of International Business] Theses

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