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    题名: 關係行銷與滿意度對加盟者的信任與未來合作的影響－以便利商店為例
    作者: 楊靜嫻
    贡献者: 邱志聖
    楊靜嫻
    关键词: 關係行銷
    滿意度
    信任
    互動
    溝通
    資產專屬性
    便利商店
    加盟業者
    relationship marketing
    satisfaction
    trust
    interactivity
    communication
    asset specificity
    coverience store
    franchise chain
    日期: 2001
    上传时间: 2016-04-18 16:23:55 (UTC+8)
    摘要: 本研究旨要探討加盟總公司對於加盟業者所提供的服務的實際程度？這些對滿意度真的很重要？亦或關係導向及其因素對滿意度的影響較重要？加盟業者對加盟總公司的滿意度是否對績效有所影響？或可增加未來合作的程度？加盟業者對總公司所提供的好處的實際感受？對關係行銷中的信任程度及未來合作影響如何？綜合以上的架構，建立一整體的概念，以加盟業者為研究對象，獲得實證結果，實際了解加盟業者對總公司所提供的服務與關係行銷品質對滿意度及未來合作的影響，並從結果中提出建議，以供參考。
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    描述: 碩士
    國立政治大學
    國際經營與貿易學系
    87351031
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001500
    数据类型: thesis
    显示于类别:[國際經營與貿易學系 ] 學位論文

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