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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/85250


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    題名: 國內廠商品牌授權與代理之決策研究
    A Study on the Foreign-Brand Licensing and Agencing Decisions of the Domestic Firms
    作者: 陳昭穎
    Chen, Chao-Ying
    貢獻者: 洪順慶
    陳昭穎
    Chen, Chao-Ying
    關鍵詞: 品牌授權
    品牌代理
    合作類型
    互動型態
    品牌權益
    中小企業
    日期: 2001
    上傳時間: 2016-04-18 16:22:31 (UTC+8)
    摘要: 本研究係採個案研究的方式，企圖從國內廠商品牌授權與代理之實務決策過程，探討策略背後可能的因素與理由。包括品牌授權與代理的動機與考量因素、合作模式的分類與取決、與國外品牌擁有者之間的互動以及可能面臨的經營風險等。希望藉由實務上的訪談，對授權與代理市場做一系統性的整理，提供國內企業在相關議題上決策的建議。
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    描述: 碩士
    國立政治大學
    企業管理學系
    88355063
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001420
    資料類型: thesis
    顯示於類別:[企業管理學系] 學位論文

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