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    Title: 台灣廣告使用外國符碼之初探研究
    A Study of Foreign Symbols Used in Taiwanese Advertisings
    Authors: 陳招束
    Chen, Chao-Su
    Contributors: 祝鳳岡
    郭貞
    陳招束
    Chen, Chao-Su
    Keywords: 外國符碼
    外國語言
    模特兒
    外國場景
    產品類型
    產品來源國
    廣告西化
    Date: 2000
    Issue Date: 2016-04-18 16:21:12 (UTC+8)
    Reference: 中文部份
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    2. 賴東明（民78），〈 十年來的廣告與經濟 〉，《廣告十年》：1978-1987，台北：時報文化出版公司
    3. 鄭光雄（民78），〈 廣告必須配合消費者（上） 〉，《實業家》，第63期，6月，P86-89
    4. 鄭光雄（民78），〈 廣告必須配合消費者（下） 〉，《實業家》，第64期，7月，P102-104
    5. 林建勝（民82）文化的反映--分析台灣與美國的電視廣告訴求，國立交通大學管理科學研究所碩士論文
    6. 周書玄（民83），不同文化背景非語言行為之趨勢分析，國立交通大學管理科學研究所碩士論文
    7. 陳銘慧（民80），中美兩國印刷廣告訴求之比較研究，國立政治大學國際貿易研究所碩士論文
    8. 黃建洲（民83），台灣與美國企業廣告內容比較分析，國立交通大學管理科學研究所碩士論文
    9. 鄭淑雲（民86），台灣與美國雜誌廣告中文化價值呈現之比較分析，世新傳播研究所碩士論文
    10. 吳志成（民87），產品類型與網路廣告初探性研究---FCB模式之應用，私立元智大學電機與資訊研究所碩士論文
    11. 許景郎（民75），廣告模特兒與品牌名字對產品廣告的影響—以咖啡產品為例，國立交通大學管理科學研究所碩士論文
    12. 韓承諭 ( 民85 ) ，中英文品牌名稱對消費者產品評估影響之研究—以進口礦泉水為例 ，私立元智工學院管理研究所碩士論文
    13. 林俊謀（民87）結合數字與中英文品牌名稱對產品與品牌態度影響效果之研究，私立淡江大學國際貿易學系碩士論文
    14. 劉倉賓（民87），產品廣告訴求、涉入程度及高、低自我監控對廣告效果的影響，國立交通大學管理科學研究所碩士論文
    15. 王石番 （民78），傳播內容分析法—理論與實證，幼獅文化，台北
    16. 吳竺霖 (民88)，國內綠色廣告訊息表現之研究，政治大學廣告學研究所碩士論文
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    Description: 碩士
    國立政治大學
    廣告學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001731
    Data Type: thesis
    Appears in Collections:[Department of Advertising] Theses

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