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    题名: 企業參與公益活動與公益行銷之研究
    The research of corporate philanthropy and cause-related marketing
    作者: 游舒惠
    贡献者: 別蓮蒂
    游舒惠
    关键词: 公益活動
    公益行銷
    品牌形象
    公關
    philanthropy
    corporate philanthropy
    Brand image
    public relation
    cause-related marketing
    日期: 2001
    上传时间: 2016-04-15 16:11:50 (UTC+8)
    摘要: 企業參與公益活動在台已日漸普及，形式上也趨於多元，如公益行銷便逐漸為實務界採用。企業在公益活動參與上有不同面貌之原因以及其決策過程，企業界及消費者對公益行銷之觀感等皆為本研究重點。
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    描述: 碩士
    國立政治大學
    企業管理學系
    87355035
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001396
    数据类型: thesis
    显示于类别:[企業管理學系] 學位論文

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