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Title:	顧客利潤影響因素之實地實證研究－以某銀行法人授信戶為探討對象
Authors:	宋家瑜 Sung, Chia-Yu
Contributors:	吳安妮 Ann Wu 宋家瑜 Sung, Chia-Yu
Keywords:	顧客利潤分析作業基礎成本制度作業基礎管理
Date:	2001
Issue Date:	2016-04-15 16:11:18 (UTC+8)
Abstract:	企業的使命係營利，而隨著全球性的激烈競爭及資訊科技的發展，企業發現，必須能辨識目標客戶、計算顧客價值，並將有限的資源投注於目標顧客上，透過與顧客直接溝通並提供客製化的產品，才能真正提升企業獲利。
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Description:	碩士國立政治大學會計學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002001382
Data Type:	thesis
Appears in Collections:	[Department of Accounting] Theses

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