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| Title: | 網際網路對建設公司經營影響之研究
A Study-the Internet`s Impact on the Management of Real estate Developer |
| Authors: | 袁嘉隆
Yuan, Chia-Lung |
| Contributors: | 張金鶚
Chang, Chin-On
袁嘉隆
Yuan, Chia-Lung |
| Keywords: | 網際網路
建設公司
經營策略
Internet
Real estate developer
Management strategy |
| Date: | 2001 |
| Issue Date: | 2016-04-15 16:09:05 (UTC+8) |
| Abstract: | 網際網路的應用可協助企業強化與消費者的溝通與互動，此對於傳統的商業模式產生相當大的衝擊，然而在房地產諸多異於一般商品的特質下，網際網路對於建設公司經營的影響是否與一般企業相同？目前未被清楚討論。本研究發現，在B2E與B2B方面，網際網路對建設公司與一般企業的影響差異並不大，但在B2C方面，建設公司的網際網路運用度則明顯偏低，目前僅能扮演輔助交易的角色。不過，隨著網路環境的逐漸成熟，以及線上調查、產品客製化、集體議價等新興商業模式的出現，建設公司為提升經營績效，實有必要依循從B2E到B2B，再延伸至B2C的步驟，逐步提升自身的電子化能力，並採取傳統行銷與網路行銷二者並行的模式，以及強化網站的房地產行銷功能。
The application of Internet can assist the enterprise to reinforce its communication and interaction with clients. Such a fact has a great impact on the traditional business model for sure. However, we must notify that the features of real estate are different from other common goods. Does Internet have the same influence on the management of real estate developer just like other industries? The issue hasn`t been further discussed in the existing literature. This research reveals that Internet`s impact on the real estate developer is relatively the same compared with other general business in the B2E and B2B aspects. Nonetheless, the Internet application ratio is obviously lower in the aspect of B2C. Real estate developer merely acts as the subsidiary in transaction part. Due to the well-developed Internet environment, innovative business models such as "online suvey"、"customized product" and "collective bargaining mode" begin to emerge in the market. In order to improve its management efficiency, a real estate developer company must adopt the B2E to B2B then B2C step-by-step procedure. Its electronic competence will be gradually enhanced accordingly. Besides, it needs to combine the traditional marketing with Internet to strengthen the marketing through web site and gain a considerable profit. |
| Reference: | 一、中文部分
(一)專書
方世榮譯，《行銷管理學》，東華書局，民89。
余千智等，《電子商務總論》，智勝文化事業公司，民88。
李國熙譯，《認識電子商務》，松崗電腦圖書資料公司，民87。（原著：Kosiur, Understanding Electronic Commerce, Microsoft Press, c1997.）
查修傑、連麗真、陳雪美，《電子商務概論》，跨世紀電子商務、新加坡商艾迪生維斯理朗文臺灣分公司出版，民88。（原著：Kalakota and Whinston, Frontiers of Electronic Commerce, Reading, Mass. : Addison-Wesley Pub., c1996.）
陳雪美譯，《電子管理概論》，跨世紀電子商務出版社，民88。（原著：Kalakota and Whinston, Electronic commerce : a manager`s guide, Reading, Mass. : Addi-son-Wesley, c1997.）
馮先勉、張玉貞，《房地產行銷實務》，基泰建設公司，民84。
張金鶚，《房地產投資與決策分析-理論與實務》，華泰書局，民86。
薛夙珍譯，《電子商務經濟學》，跨世紀電子商務出版社，民89。（原著：Choi、Stahl and Whinston, The Economics of Electronic Commerce, Indianapolis, Ind. : Macmillan Technical Publishing, c1997.）
(二)期刊論文
林志彥，〈企業發展電子商務之潛力、策略與效益之研究〉，雲林科技大學資訊管理研究所，碩士論文，民89。
吳肇銘、范錚強，〈網站使用意向模型之建構與實證-技術接受模型之運用〉，《管理學報》，第十七卷，第三期，民89，p.461-481。
胡智雄，〈全球資訊網（WWW）網站瀏覽行為之研究—以台灣地區為例〉，東華大學企業管理研究所，碩士論文，民87。
許俊賢，〈網路行銷策略對企業市場價值之研究〉，台灣科技大學管理研所企業管理學程，碩士論文，民88。
黃正傑，〈應用網際網路提昇企業優勢之探討〉，台灣大學資訊管理研究所，碩士論文，民86。
賴傳雄，〈網際網路在行銷組合上的應用〉，交通大學管理科學研究所，碩士論文，民87。
二、英文部分
Baen J., and Guttery R.,“The Coming Downsizing of Real Estate: Implications of Technology”, Journal of Real Estate Portfolio Management, 1, 1997, pp.1-18.
John McMahan,“The Impact of E-commerce on Real Estate”, Real Estate Issues Vol.24, Iss.4, 1999.
Mauricio Rodriguez、Joseph Lipscomb and William Yancey,“Under All Is the Net：Surfing the Internet for Real Estate Information”, Journal of Real Estate Lit-erature Society, 4, 1996, pp.207-227.
Miller, N. G.,“Telecommunications Technology and Real Estate：Some additional perspectives”, Real Estate Finance, 13, 2, 1996, pp.18-24.
Michael T. Bond、Michael J. Seiler、Vicky L. Seiler and Ben Black,“Use of Websites for Effective Real Estate Marketing”, Journal of Real Estate Portfolio Man-agement , Vol.6, No.2,2000.
Norman G. Miller,“Retail Leasing in a Web Enabled World”, Journal of Real Estate Portfolio Management, Vol.6, No.2,2000.
William C. Wheaton,“A Perspective on Telecommunications Technology and Real Estate: Office, Industrial, and Retail Markets”, Real Estate Finance, Vol.13, Iss.2,1996. |
| Description: | 碩士
國立政治大學
地政學系
88257027 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#A2002001320 |
| Data Type: | thesis |
| Appears in Collections: | [地政學系] 學位論文
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