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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/84943
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84943


    Title: 新聞網站網路廣告訊息之內容分析研究
    Authors: 黃于玲
    Contributors: 鄭自隆
    黃于玲
    Keywords: 網路廣告
    FCB模式
    新聞網站
    Date: 2001
    Issue Date: 2016-04-15 16:02:39 (UTC+8)
    Abstract: 網際網路的出現帶來了新的閱讀方式,其互動性高、資訊負載量大、無遠弗屆及節省印刷成本之特性,使網路世界出現以提供即時新聞為特色之新聞網站。
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    Description: 碩士
    國立政治大學
    廣告學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001132
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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