Reference: | 中文部份
中華民國自創品牌協會與卓越文化事業合著,品牌行銷實戰:12家企業自創品牌成功的歷程,卓越叢書,台北,民國80年。
江啟明,模組化行銷偵測系統,交通大學碩士論文,民國78年。
江惠君,商業銀行形象之研究及與其往來意願之相關分析,交通大學碩士論文,民國82年。
呂芳洲,品牌聯盟對品牌權益影響之研究,雲林科技大學企管研究所碩士論文,民國86年。
宋秩銘等,奧美的觀點,滾石文化,台北,民國85年。
李宛蓉譯,Joe Marcoin,品牌行銷:創造出價值與魅力來,麥田出版社,台北,民國83年。
洪順慶,中美日產品品牌權益之比較,國科會專題研究報告,民國83年。
唐子翔,廣告支出量對品牌權益之影響研究,淡江大學管理科學研究所碩士論文,民國86年。
夏心華,促銷活動與產品涉入對品牌權益影響之研究,東吳大學企業管理系碩士論文,民國87年。
徐若萍,品牌權益之價值分析:包裝水消費市場之實證研究,東華大學企管學系碩士論文,民國88年。
殷仲華,品牌聯盟動機、聯盟型態與品牌權益關係之研究資源基礎觀點之研究,中原大學企管研究所碩士論文,民國86年。
許珍瑋,品牌聯想與品牌權益關係之研究-以內衣品牌為例,淡江大學國際貿易系碩士論文,民國88年。
陳建霖,促銷對品牌權益影響之研究,雲林科技大學企管研究所碩士論文,民國86年。
陳振燧,顧客基礎的品牌權益衡量與建立之研究,政治大學企管研究所博士論文,民國85年。
朝陽堂,David A. Aaker & Alexander L. Biel ,品牌經營:如何創作品牌資產,朝陽堂文化,台北,民國84年。
詹孟真,理念相關行銷與涉入程度對品牌權益關係之研究,中原大學企管研究所碩士論文,民國85年。
劉敏行,外部資訊、品牌權益與消費者偏好關係之研究,東華大學國際企業研究所碩士論文,民國87年。
劉毅志編譯,Al Ries & Jack Trout,廣告攻心戰略:品牌定位,台北,民國77年。
劉麗真譯,Al Ries & Laura Ries,品牌22誡-行銷大師談品牌建立法則,臉譜文化出版,民國87年。
鄭漢彬,中美日汽車品牌權益決定因素之研究,政治大學企管研究所碩士論文,民國84年。
英文部份
Aaker David A.(1991), Managing Brand Equity, New York: The Free Press.
Aaker David A. (1992) , "The Vaule of Brand Equity", Journal of Business Strategy, Vol.13 Iss.4 July/August 1992 P.27-32.
Aaker, David A. and Keller, K.L.(1990), "Consumer Evaluations of Brand Extensions", Journal of Marketing, Vol.54, P.27-41.
Aaker, David A. and Keller, K.L.(1992), "Interpreting Cross-Cultural Relications of BR and Extention Research", Journal of Marketing, Vol.10, P.55-59.
Anschuetz (1997),"Profiting from the 80-20 Rule of Thumb", Journal of Advertising Research, 1997/11.12,P.51-56
Athaide, T.,(1993) "Corporate Identity: Towards an Understanding", In Proceedings of the Annual Conference of the Marketing Education Group, Loughborough University.
Baldinger, A. L.(1990),"Defining and Applying the Brand Equity Concept: Why the Research Should Care," Journal of Advertising Research, June/July, RC2-RC5.
Barwise(1993),"Introduction to The Special Issue on Brand Equity" International Journal of Research in Marketing , 10.
Berman,B. & Evans,J.R,Marketing,Macmrillian Publishing Co.,pp.189-193,1982.
Biel(1992),"How Brand Image Drives Brand Equity", Journal of Advertising Research, RC6-RC12.
Biel(1997),"Discovering Brand Magic", International Journal of Advertising 1997 ,P.199-210
Blackston(1992),"Observations: Building Brand Equity by Managing the Brand`s Relationships", Journal of Advertising Research, May /June,P.78-83
Blackett, T.(1991),"The Valuation of Brands" Marketing Intelligence and Planning, Vol. 9, No. 1, P.27-35.
Brasco(1988),"Hoe Brand Name are Valued for Acquisitions", In :L. Leuthesser, ed., Report #88-104, Cambridge, MA: Marketing Science Institute.
Cialdini, Robert B.,Richard E.Petty, and John T.Cacioppo,"and Attitude Change ,"Review of Psychology,32,pp357-404, 1981
Cobb-Walgren, Ruble and Donthu (1995),"Brand Equity, Brand Preference, and Purchase Intent", Journal of Advertising 1995 Vol. 24,No.3,P.25-40
Crimmins, J.C.(1992),"Better Measurement and Mangement of Brand Value", Journal of Advertising Research, July /August,P.11-19.
Dacin, P.A. and Smith, D.C.,(1994)"The Effect of Brand Protfolio Characteristics on Consumer Evaluations", Journal of Marketing Research, Vol. XXXI,P.229-242.
Dent (1990),"Branding Strategies," Small Business Reports, September, P.62-66.
Doyle(1990), "Building Successful Brands:The Strategic Options", Journal of Consumer Marketing, Spring,P.5-20
Dyson,Farr and Hollis(1996),"Understanding , Measuring , and Using Brand Equity" , Journal of Advertising Research1996/11.12, P.9-21
Eegel, J.F., et al.(1982),Consumer Behavior,4th ed.,Hwa-Tai Co. Engel, James F. & Roger D. Blackwell and P.W. Miniard (1986), Consumer Behavior, Chicago: The Dryden
Farquhar(1990),"Managing Brand Equity", Journal of Advertising Research, August / September,,P.7-12
Houston,Michael J. and Michael L. Rothschild(1978),"and Methodological Perspectives in Involvement,"Research Frontiers in Marketing: Dialogues and Directions ,ed. S. Jain ,Chicago: American Marketing Association,pp184-187
Howard,John A. and Jagdish N.sheth(1969),The Theory of Buyer Behavior, New York :John Wiley
Hupfer, Nacy and David Gardner(1971), "Involvement with Products and Issues:An Exploratory Study ," Proceedings :Association for consumer Research ,ed. David M. Gardener ,College Park, MD :Association for Consumer Research, pp262-269
Johnson, R.A. &Wichenn, D.W.(1992),Applied Multivariate Statistical Analysis, 3rd ed. Prentice-Hall Inc.
Joseph, F.,et al.(1987), Multivariate Data and Analysis with Reading, Mac Millan Publishing Company.
Kamakura and Russell(1993),"Measuring Brand Value with Scanner Data", International Journal of Research in Marketing , 10.,P.9-22
Keller, Kevin L.(1993),"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity", Journal of Marketing Research,P.1-22
Kotler,P.,Marketing Management:Analysis,Planning, Implementation and control,8th ed.,Prentice-Hall Inc. 1984.
Kim(1990),"A Perspective on Brands," Journal of Consumer Marketing, Fall, P.20-30
Krugman, H. E. (1965). The impact of television advertising learning without involvement. Public Opinion Quarterly, 29, 349-356.
Lane and Jacobson(1995),"Stock Market Reactions to Brand Extension Announcements : The Effects of Brand Attitude and Familiarity", Journal of Marketing , 59. January, P.63-77
Lastovicka, J. L. & Gardner, D. M. (1979), "Consumer Involvement Profiles: A New Practical Approach to Consumer Involvement," Journal of Advertising Research, Vol. 25, December, pp.48-56.
Lasser, Walfried, Banwari Mittal and Arun Sharma (1995), " Measuring customer-base Brand Equity", Journal of Consumer Marketing, Fall 1995 Vol.12 No.4 P.11-20.
Lazer,W.,"Life Style Concepts and Marketing in Stephen Greyserm",Toward Scientific Marketing,pp.140-151,1963.
Leuthesser,Kohli and Harich(1995),"Brand Equity: the Halo Effect Measure", European Journal of Marketing,29,p.57-66.
Loken, Barbara and Deborah Roedder John(1993), "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?" Journal of Marketing , 57 , August, P.71-84.
Mahajan, Ran and Srivastava(1991),"An Approach to Assess the Importance of Brand Equity in Acquistition Decisions", Report #93-124, Cambridge, MA: Marketing Science Institute.
Mullen and Mainz(1989),"Brands, Bids and Balance Sheet: Putting a Price on Protected Products", Acquistions Monthly, 24,Apr. P.26--27.
Niraj, D. and Paul, F. (1994),"The Effects of Order and Direction on Multiple Brand Extensions", Journal of Business Research, 30, P.119-129.
Ourusoff, Alexandre (1993), "What`s in A Name?", Financial World, Vol.161 September 1992 P.81-85.
Overall, John E. & Klett, C. James(1972), Applied Multivariate Analysis, New York:Mcgraw-Hill Book Co.
Park and Srinivasan(1994),"A Survey-Base Method for Measuring and Understanding Brand Equity and Extendibility", Journal of Marketing Research, 31(May),P.27-88
Park, C.W., Milberg, S. and Lawson, R., (1991)"Evaluation of Brand Extensions : The Role of Product Feature Similarity and Brand Concept Consistency", Journal of Consumer Research, Inc, Vol.18, P.185-193.
Penrose, Noel(1989),"Valuation of Brand Names and Trade-marks" in Brand Valuation : Establishing a True and Fair View, J. Murphy, ed. London : The Interbrand Group.
Plummer, J.T. "The Concept and Application of Life-Style Segmentation", Journal of Marketing, Vol.38,1974
Rangaswamy,Burke and Oliva(1993),"Brand Equity and Extendibility of Brand Names", International Journal of Research in Marketing , 10.,P.61-75
Reddy, Srinivas K., Susan L. Holakk and Subhodh Bhat (1994), "To Extend or not to Extend : Success Determinants of Line Extensions", Journal of Marketing Research, 31 May,P.243-262
Reynolds,F.D.,Life Styles and Psychographics,Chicago: AMA,1974.
Rothman, J.L.(1989),Using Multivariate Statistics, 2nd ed, Harper & Row Inc.
Slama, M. & Tashchian, A. (1985). Selected Socioeconomic and Demographic Characteristics Associated with Purchasing Involvment. Journal of Marketing. 49(Win):72-82.
Shocker, A. D. and B. Weitz(1988),"A Perspective on Brand Equity Priniciples and Issues," in : L. Leuthesser, ed. , Report #88-104, Cambridge, MA: Marketing Science Institute.
Shocker,Srivastava and Robert (1994),"Challenges and Opportunities Facing Brand Management : An Introduction to the Special Issue", Journal of Marketing Research, May,P.146-158
Simon and Sullivan(1993),"The Measurement and Determinants of Brand Equity: A Financial Approach", Marketing Science, Winter.
Smith, J. Walker(1991),"Brand Equity and the Analysis of Customer Transactions", In E.Maltz,ed., Managing Brand Equity. Report#91-110, Cambridge, MA: Marketing Science Institute.
Smith, D.C. and Park, C.W.(1992),"The Effects of Brand Extensions on Market Share Advertising Efficiency", Journal of Marketing Research, November/December,P.11-20
Stobert, P.(1989),"Alternative Methods of Brand Valuation" In: J. Murphy, ed., Brand Valuations : Establishing a True and Fair View, London: The Interbrand Group.
Srivastave and Shocker (1991),"Brand Equity: A Perspective on Its Meaning and Measurement", Report #91-124, Cambridge, MA: Marketing Science Institute.
Swait, Erdem, Louviere and Dubelar(1993),"The Equalization Price :A Measure of Consumer-Perceived Brand Equity", International Journal of Research in Marketing , 10., P.23-45
Tauber(1988),"Brand Leverage:Strategy for Growth in a Cost Control World", Journal of Advertising Research, August / September,,P.26-30
Teas, R. Kenneth and Terry H. Grapentine (1996) , "Demystifying Brand Equity", Journal of Marketing Research, Vol.8 No.2 Summer 1996, P.25-29.
Wells,W.D. & Tigert,D.J.(1971),"Activities, Interest, Opinions",Journal of Advertising Research,pp.27-35.
Wind,Y. & Green,P.E.(1974),"Some Conceptual Measurement and Analytical Problem in Life Style Research",Life style and Psychographics Chicago:AMA
Wright ,Peter L.(1973), "Cognitive Processes Mediating Acceptance of Advertising " Journal of the Marketing research, Vol.10,pp53-62
Zaichkowsky, J. L. (1985), "Measuring the Involvement Construct", Journal of Consumer Research, Vol. 12 Dec., pp.341-352
Zaltman, Gerald & Burger, Philip C.(1975),Marketing Research:Fundamentals & Dynamicd.
Zeithaml, Valarie A., (1988)"Consumer Perception of Price, Quality and Value: A Means-End Model and Synthesis of Evidence", Journal of Marketing, Vol.52, July, P.2--22. |