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    政大機構典藏 > 傳播學院 > 廣告學系 > 學位論文 >  Item 140.119/84936
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84936


    Title: 生活型態與購買涉入對品牌權益的影響研究-以電子字典為例
    Authors: 林淑真
    Contributors: 祝鳳岡
    林淑真
    Keywords: 品牌權益
    生活型態
    購買涉入
    電子字典
    Date: 2001
    Issue Date: 2016-04-15 16:02:25 (UTC+8)
    Abstract: 本研究旨在採用顧客基礎的品牌權益量表,由消費者角度衡量不同品牌的品牌權益,探討不同生活型態與購買涉入程度,是否造成消費者對不同品牌間產生不同的品牌權益,以及人口統計變項是否對消費整衡量品牌權益造成影響。
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    Description: 碩士
    國立政治大學
    廣告學系
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002001125
    Data Type: thesis
    Appears in Collections:[廣告學系] 學位論文

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