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政大典藏 > College of Education > Department of Education > Theses > Item 140.119/84349

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/84349

Title:	台灣地區國民小學教科書市場機制運作之研究 A Study on the Market Mechanism of Elementary Textbook in Taiwan
Authors:	鄧鈞文
Contributors:	林邦傑秦夢群鄧鈞文
Date:	2001
Issue Date:	2016-04-14 13:55:10 (UTC+8)
Abstract:	本研究之主要研究目的在探討臺灣地區教科書市場開放後，政府政策、教科書業者行銷活動與學校選用機制三者的運作與相互影響情形，主要包括1.瞭解國小教科書政策自由化之演變，並探究影響選用政策之因素；2.探討教科書業者之行銷活動，並剖析其影響；3.探究學校教科書選用專業化之情形，並分析影響選用專業化之因素；4.探究教科書選用滿意度，並分析影響選用滿意度之因素。 The purpose of this study is to investigate the operation and mutual interaction within “government policies”, “marketing of the textbook publishers”, and the “school selecting mechanism”.
Description:	博士國立政治大學教育學系
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002000582
Data Type:	thesis
Appears in Collections:	[Department of Education] Theses

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