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| Title: | 青年臉書使用與政治參與之關聯性研究: 論臉書政治資訊性使用、政治表達性使用、以及 與政治人物連結之角色
The Youth`s Usage of Facebook for Political Activism: The Role of Political Information, Expression, and Connection with Political Actors |
| Authors: | 劉佩茹
Liu, Pei Ju |
| Contributors: | 方念萱
Fang, Nein Husan
劉佩茹
Liu, Pei Ju |
| Keywords: | 臉書
青年
政治參與
政治資訊性使用
政治表達性使用
與政治人物連結
Facebook
youth
political participation
political information use
political expression use
connection with public political actors |
| Date: | 2015 |
| Issue Date: | 2016-04-01 10:43:42 (UTC+8) |
| Abstract: | 摘要
在政治傳播學術界中，青年使用社群媒體與線下政治參與的關聯性研究逐漸引發關注。然而，過去的研究由於臉書使用定義不一，致使研究結果互不相同。臉書是台灣民眾最廣泛使用的社群媒體之一，本論文透過不同面向的臉書使用情況來檢視臉書如何對台灣年輕人的政治參與產生影響。本研究探討台灣18歲至35歲的青年，他們在臉書上找尋政治資訊、表達政治意見、以及與政治人物間的連結互動等行為如何影響其線下的政治參與。
本研究採用線上問卷調查法，有效樣本共703份。研究結果顯示如果使用者在臉書上經常發表政治意見、與政治人物互動頻繁，他們在線下就會越積極地參與政治活動。。另外其他控制變項如內在政治效能、線下政治討論以及電視新聞使用也是影響線下政治參與的因素。此研究結果顯示，臉書可以成為青年和政治人物之間的橋樑。未來研究可以針對不同層面的臉書使用來檢視社群媒體和線下政治參與兩者間的關聯性。
The effect of social networking sites in relation to the youth’s offline political participation has attracted a great deal of scholarly attention. However, previous research showed inconsistent results. Given Facebook is the most used social networking site in Taiwan, this thesis attempts to adopt a multidimensional approach to examine the roles of various aspects of political activities on Facebook and their effects on offline political participation among Taiwanese youth. This study examines whether Facebook use for information, Facebook use for expression, and connection with public political actors on Facebook are related to Taiwan’s youth offline political participation. Using an online questionnaire, a total of 703 Taiwanese respondents, aged 18 to 35, participated in this study. Findings of this study suggest that Facebook for expression and connection with public political actors has significant and positive association with offline political participation. Aside from focal independent variables, some other control variables exerted significant influence on offline political participation, such as internal efficacy, offline political discussion, and TV news use. An implication of these results is the possibility to utilize Facebook as a bridge between young adults and public political actors. Future researchers can continue to refine the dimensionality of social media usage to examine its relationship with offline political participation. |
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| Description: | 碩士
國立政治大學
國際傳播英語碩士學位學程(IMICS)
101461006 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G1014610062 |
| Data Type: | thesis |
| Appears in Collections: | [國際傳播英語碩士學程] 學位論文
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