English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50984098      Online Users : 958
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 資訊管理學系 > 學位論文 >  Item 140.119/83302
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83302


    Title: 中年族群成為網際網路使用者及消費者之潛力
    Internet Commerce Potential of the Middle Aged Population in Taiwan
    Authors: 侯雅茹
    Helen Hou, Ya-Zoe
    Contributors: 管郁君
    Eugenia Huang
    侯雅茹
    Helen Hou, Ya-Zoe
    Keywords: 中年族群之潛力
    使用者分群
    產品服務
    潛在市場
    動機及正面因素
    負面因素
    阻礙因素
    網際網路之成長
    Middle-aged Internet potential
    user segmentation
    products and services
    promising Taiwan markets
    enablers
    deterrents
    prohibitors
    Internet growth
    Date: 2000
    Issue Date: 2016-03-31 15:43:18 (UTC+8)
    Abstract: The merging of business operations with computers and the Internet has largely transformed our way of life. In less than a decade, the Internet evolved from a primarily academic network into a highly sophisticated commercial marketing medium. It encompasses a variety of business and personal utilities and is accessible to a wide range of organizations and individuals.
    Statistics indicate phenomenal growth in the number of Internet users and consumers. In Taiwan, the government has embarked on a National Information Infrastructure project, in which the initial effort centered on the promotion of Internet use. Despite the recent explosion in Internet growth, little has been done to target the middle-aged group on the Web.
    In an effort to discover potential Internet users, Internet consumers, and new uses of the Net, this research focuses on middle-aged people in Taiwan and studies the results of different attitudes toward and behaviors on the Internet. This research profiles the population into three groups: non-Internet users, Internet users and Internet consumers and determines factors that enable or deter each group from either using or purchasing on the Internet. The study also projects potential and popular products and features that may boost electronic sales.
    Reference: [1] “A brief introduction to the Republic of China – people,” http://www.taipei.org/info/99roc/people.htm
    [2] “A brief introduction to R.O.C,” http://www.taipei.org/info/99roc/main.htm
    [3] “A brief introduction to R.O.C – education,” http://www.taipei.org/info/99roc/education.htm
    [4] ACNielson, http://acnielsen.com/products/reports/netratings/selectviews.htm
    [5] “ACNielsen study sheds new light on purchasing behavior of Internet users,” Business Credit, Vol. 98 Issue 7, Jul/Aug 1996, p. 45.
    [6] Adler, R., “Older adults and computers: report of a national survey, http://www.seniournet.org/intute/survey2.html, 1996
    [7] AMA and Tierney & Partners, http://www.amanet.org
    [8] Barron, Christina., “Internet: the European connection -cover story,” Europe, Issue 363, Feb 1997, pp. 6-10.
    [9] Bell, Hudson., Tang, Nelson. K. H., “The effectiveness of commercial Internet Web sites: a user’s perspective,” Internet Research: Electronic Networking Applications and Policy, Vol. 8, No. 3, 1998, pp. 219-228.
    [10] Breakwell, G.M., Fife-Schaw, C., “Ageing and the impact of new technology,” Social Behavior, Vol. 3, 1988 pp. 119-130.
    [11] Brickfield, C. R., “Attitudes and perceptions of older people toward technology. In Robinson, R. K., Livingston, J., Bitten, J.E., (Eds.), “ Aging and technological advances,” New York: Plenum, 1984, pp. 313.
    [12] Burke, R.R., “Do you see what I see? The future of virtual shopping,” Journal of Academy of Marketing Science, 197, Vol. 25, pp. 352-60.
    [13] Charness, N., Schmann, C.E., Boritz, G..M., “Training older adults in work processing: effects of age, training technique and computer anxiety,” International Journal of Technology and Aging, Vol. 5, No.1, 1992, pp. 79-106.
    [14] Clark, Tim., “Japanese Web users: a market profile,” Computing Japan, Vol. 4 Issue 5, May 1997, pp. 43-45.
    [15] Cocksburn, C., Wilson, T.D., “Business use of the World Wide Web,” International Journal of Information Management, Vol.16, No. 2, 1996 pp. 83-102.
    [16] CommerceNet/Nielson, “Internet demographics recontact study March/April 1996 executive summary,” 1996, http://www.commerce.net/nielsen/exec.html.
    [17] CyberAtlas http://cyberatlas.com
    [18] Danowski, J.A., Sacks, W., “Computer communication and the elderly,” Experimental Aging Research, Vol. 6, No. 2, 1980, pp. 125-135.
    [19] Feher, Annamaria., Towell, Elizabeth., “Business use of the Internet,” Internet Research, Electronic Networking Applications and Policy, Vol. 7, No. 3, 1997, pp. 195-200.
    [20] FIND/ITPD, III, http://www.isoc.org.tw/how_many
    [21] FIND/SVP Emerging Technologies Research Group (ETRG), “The 1997 American Internet Survey,” 1997, http://etrg.findsvp.com/Internet/overview.html.
    [22] Flagg, Jennifer L., “Women joining men in droves on the Web,” Editor & Publisher, Vol. 132 Issue 27, July 1999, pp. 27-29.
    [23] Focus on Internet News & Data (FIND), http://www.find.org.tw/focus/survey/1998_infomonth/1998.html and http://www.find.org.tw/ybook.88yb/0101.htm
    [24] Focus on Internet News & Data (FIND), http://www.find.org.tw/new_disap.asp?news_id=187
    [25] Fram, Eugene H., Grady, Dale B., “Internet buyers. Will the surfers become buyers?,” Direct Marketing, Vol. 58 Issue 6, Oct95, pp. 63-66.
    [26] Fram, Eugene H., Grady, Dale B., “Is there a surfer gender gap?” Direct Marketing, Vol. 59, No. 9, 1997, pp. 46-50.
    [27] “Getting out of line,” Director, Vol. 52, Issue 1, Aug 1998, pp. 63-65.
    [28] Graphics, Visualization & Usability (GVU) at Georgia Tech Research Corporation, WWW user surveys, http://www.gvu.gatech.edu/gvu/user_surveys/
    [29] Glock, C.Y., ed. “Survey Research in the Social Sciences”, New York: Russell Sage Foundation, 1967.
    [30] Goodman, S.E, Press, L.I, Ruth, S.R, Rutkowski, A.M., “The global diffusion of the Internet: patterns and problems,” Communications of the ACM, Vol.37, No.8, 1994, pp. 27-31.
    [31] Hansen, Fay., “Internet users: what do they do?” Compensation & Benefits Review, Vol. 29, No. 5, Sept/Oct 1997, p. 18.
    [32] Hartley, A. A., Hartley, J.T., Johnson, S.A., “The older adult as computer user,” In Robinson, R. K., Livingston, J., Bitten, J.E., (Eds.), “ Aging and technological advances,” New York: Plenum, 1984, pp. 347-348.
    [33] Heichler, E., “Internet lacks content for women,” Computer world, Vol. 30, No.19, 1997, p64.
    [34] Hoffman, D.L., Kalsbeck, W.D., Novak, T.P., “Internet and Web use in the US,” Communications of the ACM, Vol. 39, No. 12, 1996, pp. 36-46.
    [35] Hoffman, D.L., Novak, T.P, Chatterjee, P., “Commercial scenarios for the Web: opportunities and challenges,” Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce, Vol.1, No3, December 1995, (http://shum.huiji.ac.il/jcmc.vol1.issue3/vol1no3.html).
    [36] Hume, Brit. and Reid, T.R., “Internet usage growing to be standard feature,” Business Journal Serving San Jose & Silicon Valley, Vol. 15, Issue 3, May 1997 p. 19.
    [37] Institute for Information Industry (III), http://www.iii.org.tw
    [38] Internet Society (ISOC), “2.4 persons in an online family surf the Internet in Taiwan,” http://www.isoc.org.tw/how_many/199901_03.htm
    [39] “Internet user segments identified in new study,” Marketing News, Vol. 30, Issue 15, July 1996, p. 42.
    [40] Ives, B., Jarvenpaa, S.L., “Will the Internet revolutionize business education and research?,” Sloan Management Review, Spring 1996, pp. 33-41.
    [41] Jarvenpaa, S.L., Todd, P.A., “Consumer reactions to electronic shopping on the World Wide Web,” International Journal of Electronic Commerce, 1997, Vol. 41, No. 1, pp. 73-80.
    [42] Jarvenpaa, S.L., Todd, P.A., “Is there a future for retailing on the Internet?” Electronic Marketing and the Consumer, Thousand Oaks, CA: Sage, 1997, pp. 139-154.
    [43] Johnston, K., Johal, P., “The Internet as a ‘virtual cultural region’: are extant cultural classification schemes appropriate?” Internet Research: Electronic Networking Applications and Policy, Vol. 9, No. 3, 1999, pp.178-186.
    [44] Katz, j., Aspden, P., “Motives, hurdles and dropouts: who is on the Internet and why,” Communications of the ACM, Vol. 40, April 1997, pp. 97-102.
    [45] Kelley, C., Charness, N., “Issues in training older adults to use computers,” Behavior & Information Technology, No 14, 1995, pp. 107-120.
    [46] Kiani, G. Reza., “Marketing opportunities in the digital world,” Internet Research: Electronic Networking Applications and Policy, Vol. 8, No. 2, 1998, pp. 185-194.
    [47] King, D., “Fortune 500 on the Web: the road to second-level effects,” Proceedings of the 29th Annual Hawaii International Conference on Systems and Sciences, 1996, pp. 463-470.
    [48] Kingsley, P., Anderson, T., “Facing life without the Internet,” Internet Research, Electronic Networking Applications and Policy, Vol. 8, No. 4, 1998, pp.303-312.
    [49] Koselka, Rita.,” Linda Stone: the urge to connect,” Forbes, Vol. 160, No. 1, July 1997, pp. 323-333.
    [50] Maclachlan, M., “Women, commerce driving latest explosion,” Jun 17, 1999, http://www.techWeb.com/wire/story/TWB19990617S0031
    [51] Moorse, Alan., “Capital region firms profit by launching product sales from Internet sites,” Capital District Business Review, Vol. 23 Issue 51, April 1997, pp. 17-19.
    [52] Motorola, “Prepared for the future?: the British and technology,” 1996, http://www.mot.com/General/Reports/British-Tech/index.html.
    [53] National Family Opinion (NFO) Interactive, “Incentive and reward programs spur online purchasing...” http://www.nfoi.com/nfointeractive/nfoipr62899.asp
    “Online shoppers say they`d buy more if they could speak to someone,” http://www.nfoi.com/nfointeractive/nfoipr42099.asp
    “Promise not to tell and I’ll gladly shop on-line,” http://www.nfoi.com/nfointeractive/nfoipr81699.asp
    “Seven Web site attributes drive consumer satisfaction of financial service Web sites,” http://www.nfoi.com/nfointeractive/nfoi_sites.asp
    [54] Neilsen Media Research, http://nielsenmedia.com
    [55] Nua, http://www.nua.ie/about/index.html
    [56] “Percentages of households with household equipment and appliances, 1964-1998,” http://140.129.146.192/dgbas03/bs4/bs4p00.htm
    [57] Pinsonneault, A., Kraemer, K.L., “Survey research methodology in management information systems: an assessment,” Journal of Management Information Systems, Vol. 10, No. 2, Fall 1993, pp. 75-105.
    [58] Pulliam, Peggy., “To Web or not to Web? Is not the question, but rather: when and how to Web,” Direct Marketing, Vol. 62, May 1999, pp. 19-26.
    [59] Ratnasingham, Pauline., “The importance of trust in electronic commerce,” Internet Research, Electronic Networking Applications and Policy, Vol. 8, No. 4, 1998, pp. 313-321.
    [60] Rendleman, John., “Study finds most Net users still buy off-line,” Communications Week, Issue 553, May 1995, p. 29.
    [61] Rogers, E. M., “Diffusion of innovations,” 1995, The Free Press, New York, NT.
    [62] Rosenburg, Jeff., “White paper on the viability of the Internet for business,” http://strategyalley.com/articles/inet1.html, published April 28, 1998.
    [63] Rowley, J., “Retailing and shopping on the Internet,” Internet Research: Electronic Networking Applications and Policy, Vol. 6, No. 1, 1996, pp. 81-91.
    [64] Sealey, Peter., “How e-commerce will trump brand management,” Harvard Business Review, July/Aug 1999, pp. 171-176.
    [65] Sharit, J., Czaja, S.J., “Ageing, computer-based task performance, and stress: issues and challenges,” Ergonomics, Vol. 37, No. 4, 1994, pp. 559-577.
    [66] Simpson, L., Lakner, H. B., “Perceived risk and mail order shopping for apparel,” Journal of Consumer Studies and Home Economics, Vol.17, 1993, pp. 377-398.
    [67] Soh, Christina., Mah., Quee Yong., Gan, Fong Jek., Chew, Daniel., Reid, Edna., “The use of the Internet for business: the experience of early adopters in Singapore,” Internet Research: Electronic Networking Applications and Policy, Vol. 7, No. 3, 1997, pp. 217-228.
    [68] Spink, Amanda., Bateman, Judy., Jansen, Bernard J., “Searching the Web: a survey of EXCITE users,” Internet Research, Electronic Networking Applications and Policy, Vol. 9, No. 2, 1999, pp. 117-128.
    [69] Stover & Zirk, “World Wide Web homepage design: patterns and anomalies of higher education library home pages,” Reference Services Review, vol. 24, no. 3, 1996, pp. 7-20.
    [70] Strader, T. J., Shaw, M. J., “Consumer cost differences for traditional and Internet markets,” Internet Research: Electronic Networking Applications and Policy, Vol. 9, No. 2, 1999, pp. 82-92.
    [71] “Taiwan’s economic profile,” http://www.gio.gov.tw/info/nation/en/glance/ch6.htm
    [72] Teo, T. S. H., Tan, M., “An empirical study of adopters and non-adopters of the Internet in Singapore,” Information Management, Vol. 34, 1998, pp. 339-345.
    [73] Thompson, S. H. T., “Differential effects of occupation on Internet usage,” Internet Research: Electronic Networking Applications and Policy, Vol. 8, No. 2, 1998, pp. 156-165.
    [74] Weber, Karin., Roehl, Wesley. S., “Profiling people searching for and purchasing travel products on the World Wide Web,” Journal of Travel Research, Vol. 37 Issue 3, Feb 1999, pp. 291-298.
    [75] Wills, M., Wills, G., “The ins and outs of electronic publishing,” Internet Research, Vol. 6, No. 1, 1996.
    [76] Winter, Susan J., Chudoba, Katherine M., Gutek, Barbara A., “Attitudes toward computers: when do they predict computer use?,” Information & Management Vol. 34, 1998, pp. 275-284.
    [77] Winter, Susan J., Chudoba, Katherine M., Gutek, Barbara A., “Misplaced resources? Factors associated with computer literacy among end-users,” Information & Management Vol. 32, 1997, pp. 29-42.
    [78] 邱元平, “上網人口知多少?” http://dns.eurekais.com.tw/netwatching/features/netpopulation.html
    [79] 智邦生活館網路市調, http://www.url.com.tw/url6/backup/survey-1/vote.asp
    Description: 碩士
    國立政治大學
    資訊管理學系
    87356027
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002102
    Data Type: thesis
    Appears in Collections:[資訊管理學系] 學位論文

    Files in This Item:

    File SizeFormat
    index.html0KbHTML2354View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback