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    政大典藏 > College of Commerce > Department of MIS > Theses >  Item 140.119/83296


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83296


    Title: 個人化技術對虛擬社群發展之影響
    The Influences of Personalization Techniques on Virtual Community Development
    Authors: 張瀚仁
    Chang, Han-Jen
    Contributors: 管郁君
    Eugenia Huang
    張瀚仁
    Chang, Han-Jen
    Keywords: 虛擬社群
    個人化
    忠誠度
    Virtual Community
    Personalization
    Loyalty
    Date: 2000
    Issue Date: 2016-03-31 15:43:04 (UTC+8)
    Abstract: 網際網路的出現，使得人際社會得以在虛擬的環境下發展。將近半個世紀的孕育，虛擬的社群逐漸成為許多網路族每日生活的一部份，近年來電子商務盛行，虛擬社群更躍為網路公司從事電子商務的重要平台之一，因為社群的分群特性，自然而然地形成特定的市場區隔，有利於網際網路行銷之推展。然而儘管專家與實務經驗說明虛擬社群的發展需要會員的互動，事實上許多網路社群卻都因為缺乏互動，在尚未形成區隔之前便已宣告解體。
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    Description: 碩士
    國立政治大學
    資訊管理學系
    87356007
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002096
    Data Type: thesis
    Appears in Collections:[Department of MIS] Theses

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