政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/83185

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/83185

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政大典藏 > College of Commerce > Department of International Business > Theses > Item 140.119/83185

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83185

Title:	口耳相傳效果對消費者行為的影響 Word-of-Mouth Effect on Consumers` Behavior
Authors:	黃雅芬 Huang, Ya-Fen
Contributors:	邱志聖 Chiou, Jyh-Shen 黃雅芬 Huang, Ya-Fen
Keywords:	口耳相傳效果涉入社會關係強度資訊搜尋產品知識國家因素 Word-of-Mouth Effect involvement social tie information search product knowledge country factor
Date:	2000
Issue Date:	2016-03-31 13:45:47 (UTC+8)
Abstract:	本研究的目的主要在於探討消費者在初進入陌生環境，不具備決策所需的相關資訊時，口耳相傳資訊的搜尋行為在消費者決策的過程中所扮演的角色，以及口耳相傳資訊在最終決策時發揮有效性的影響因素。
Reference:	一、中文書目王文秀、陸洛，人際行為心理學，初版，台北：巨流圖書公司，民國八十四年。譯自Michael Argyle (1983), The Psychology of Interpersonal Behaviour, 4th ed, Penguin Group. 王志剛、謝文雀，消費者行為，初版，台北：華泰書局，民國八十四年。譯自James F. Engel, Roger D. Blackwell & Paul W. Miniard (1995), Consumer Behavior, 8th ed, Dryden Press. 李慧慧，消費者對無形服務資訊搜尋行為之研究-以婚紗攝影業為例，政治大學企業管理研究所未出版碩士論文，民國八十七年。陳仲熙，產品知識及來源國形象對顧客滿意度之影響，政治大學國際貿易研究所未出版碩士論文，民國八十七年。葉至誠，社會學，初版，台北：揚智文化，民國八十六年。趙居蓮(1995)，社會心理學，初版，台北：桂冠圖書股份有限公司。譯自Ann L. Weber(1992), Social Psychology, HarperCollins Publishers, Inc. 蔡文輝，社會學，增訂三版，台北：三民書局，民國八十六年。
Description:	碩士國立政治大學國際經營與貿易學系 86351025
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002002065
Data Type:	thesis
Appears in Collections:	[Department of International Business] Theses

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