English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50950800      Online Users : 941
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/83168
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/83168


    Title: 網際網路電子商店經營之研究-從降低交易成本與提高顧客忠誠觀點探討之
    Authors: 林世昌
    Contributors: 洪順慶
    林世昌
    Keywords: 網際網路
    線上交易
    交易成本
    顧客忠誠
    Date: 2000
    Issue Date: 2016-03-31 13:26:58 (UTC+8)
    Abstract: 隨著網際網路的快速發展,使得各種經營線上交易電子商店紛紛出現。而在眾多電子商店以燒錢的方式經營之際,這不禁令人思考電子商店的經營到底應從何種方式切入才能贏得顧客青睞?由於網路線上交易在廠商與顧客接觸的大部分關鍵點均是虛擬的,因此會提高買賣雙方的交易成本,另外由於顧客轉換電子商店只在彈指之間,因此維持顧客忠誠對電子商店經營格外重要。根據上述觀念,本研究主要探討以下主題:(1)電子商店內部核心經營團隊與經營能力之內涵為何?(2)電子商店如何降低消費者線上購物過程中所產生的各項交易成本?(3)電子商店如何提高消費者之忠誠度?
    Reference: 中文部分
    1.安迅資訊系統公司(民88),「整合企業經營策略與顧客關係管理」,電子化企業,第三期,pp20-25。
    2.吳心恬(民86),「媒體特性對說服效果之影響─WWW媒體之實驗室研究」,國立中央大學資訊管理研究所未出版碩士論文。
    3.吳思華(民85),策略九說,麥田出版社。
    4.李昇暾(民89),「以資料採礦深化顧客關係管理」,電子化企業,第七期,pp37-42。
    5.谷雅慧(民85),「資訊呈現方式對網路行銷廣告效果之研究-以實驗法探討WWW網路購物情境」,國立中央大學資訊管理研究所未出版碩士論文。
    6.杜勵(民86),「網路領航員與網路節點之關鍵成功因素」,國立政治大學企業管理研究所未出版碩士論文。
    7.林震岩、林士傑(民88),台灣資訊管理個案,華泰出版社。
    8.耿慶瑞(民88),「WWW互動廣告效果之研究」,國立政治大學企業管理研究所未出版博士論文。
    9.張日騰(民86),「產品型態及其資訊呈現方式對網路行銷廣告溝通效果影響之研究」, 私立中原大學企業管理學系碩士論文。
    10.陳曉莉(民88),「中山大學研究指出,網站顧客化確能節省網友瀏覽時間提升服務品質」,11月22日,http://www.ithome.com.tw/news/881122/19991122-7_stf.html
    11.黃志揚(民88)「資訊曝露量與品牌效應對網路行銷效果之研究」,國立政治大學企業管理研究所未出版碩士論文。
    12.資策會(民86),電子商店經營管理指引,台北市。
    13.經濟部商業司(民89),電子商務領航,第13期第二卷。
    14.盧俊成(民87),「網際網路的典範轉移暨網路市場與新經營模式之探索性研究」,國立台灣大學商學研究所未出版博士論文。
    15.謝晶瑩譯(民84),Pepper & Rogers原著,1:1行銷,時報出版社。
    16.羅美惠•馬勤譯(民89),Godin,S.原著,願者上鉤-無往不利的許可行銷,先覺出版社。
    17.蘇隄(民87),「資料倉儲的應用與技術」,資訊與電腦,2月,pp78-91。
    英文部分
    1. Alba,J.,Lynch,J.,Weitz,B.,Janiszewski,C.,Lutz,R.,Sawyer,A.& Wood,S. (1997), ”Interactive home shopping : Consumer, retailer, and manufacturer incentives to participate in electronic market-places,” Journal of Marketing, Vol.61, No.3, pp.38-53.
    2.Choi ,Soon-Yong, Dale O.Stahl & Whinston,A.B.(1997) ,The Economics of Electronic Commerce.New York:Macmillan Technical Publishing.
    3.Coase, R. H. (1960) "The Problem of Social Cost," Journal of Law and Economics,3(3),October,pp. 1-44.
    4.Dahlman, C. J.(1979) "The Problem of Externality," Journal of Law and Economics, 22(1), pp. 141-162.
    5.Deighton,J.(1996),” The Future of Interactive Marketing ”,Haverd Business Review,Nov-Dec,pp151-162.
    6.Economides,N.(1996),”The Economics of Network”,International Journal of Industrial Organization,14,pp673-699.
    7.Edwards,P.,Edwards,S.,& Rohrbough L.(1998), Making Money in Cyberspace, J P Tarcher.
    8.Ghose, S. & Dou, W.(1998), Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38 (2), 29- 44.
    9.Gillespie,A.,Krishan,M.,Oliver,C.,Olsen,K.,Thiel,M.(1999),”Online Behavior: Stickiness”,http://ecommerce.Vanderbilt.edu/Student.
    Projects/stickiness.build.maxmize.site.value/stickiness.htm
    10.Goodwin,Cathy(1991),”Privacy:Recognition of a Consumer Right”,Journal of Public Policy & marketing ,12(Spring),pp106-119.
    11.Griffin, J.(1996),” Customer Loyalty”, Simmon & Schuster Inc.
    12.GVU (1997~1999),” GVU’s WWW User Surveys,” Graphic, Visualization, & Usability Center, College of Computing, Georgia Institute of Technology,http://www.cc.gatech.edu/GVU/user_surveys.
    13.Hagel III, J. & Armstrong A. G., (1997),” Net Gain: expanding markets through virtual communities”, Harvard Business School Press, Boston, MA.
    14.Hagel III,J.& Singer,M. (1999), Net Worth: Shaping Markets When Customers Make the Rules, Harvard Business School Press.
    15.Hoffman, Donna L. and Thomas P. Novak (1996)," Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (July), pp.50-68.
    16.Hoffman , Donna.L., Thomas P. Novak,&Peralta,M.A.(1999),”Information Privacy in the Marketspace:for the Commercial Uses of Anony-mityon the Web”, The Information Society,April, pp.1-18.
    17.Jenkins,Drury(1999),”Customer relationship management and the Data Warehouse”,Call Center Solutions,Vol.18(2),pp.88-89.
    18.Jones, T. O. & Sasser, W. E. (1995),” Why Satisfied Customers Defect”, Harvard Business Review, Nov-Dec, pp.88-99.
    19.Kalakota, R.,& Whinston, A.B. (1997) ,Frontiers of Electronic Commerence, Addison–Wesley Pub Co.
    20.Kotler,P. (1999), Marketing Management - Analysis, Planning, Implementation, and Control. New Jersey: Prentice-Hall, Englewood Cliffs.
    21.Long,L. & Long N.(1998),Computers,Prentice Hall Int Inc.
    22.Machlis,S.(1999),” Online shoppers want on-time delivery, Computerworld,Vol.33(10),Mar,p.43.
    23.Morgan,R.M.& Hunt,S,D.(1994),”The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol.58 (July), PP.20-38.
    24.NFO Interactive(1999),”Wanted:Human Interaction Unless You’re a Car Saleman ” ,http://cyberatlas.internet.com/market/retailing/human.html.
    25.PC Data Online Servey(1999) , June`s Top E-Tailers, http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_170891,00.html
    26.Reichheld, F. F. & Sasser, W. E. (1990), “Zero Defections: Quality Comes to Service”, Harvard Business Review, Sep-Oct,pp301-307.
    27.Rogers, Everett M. (1986), Communication Technology, New York, NY: The Free Press.
    28.Shapiro C., Varian H. R. (1998) , Information Rules : A Strategic Guide to the Network Economy, McGraw-Hill, New York.
    29.Vaughan, T. (1993), Multimedia: Making it Work, New York: McGraw-Hill.
    30.Williamson, O. E. (1985), The Economic Institutions of Capitalism, The Free Press, NY.
    31.Yesil, M.(1997), Creating the Virtual Store, John Wiley & Sons Inc.
    Description: 碩士
    國立政治大學
    企業管理學系
    87355013
    Source URI: http://thesis.lib.nccu.edu.tw/record/#A2002002164
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

    Files in This Item:

    There are no files associated with this item.



    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback