Reference: | 中文部分 1.安迅資訊系統公司(民88),「整合企業經營策略與顧客關係管理」,電子化企業,第三期,pp20-25。 2.吳心恬(民86),「媒體特性對說服效果之影響─WWW媒體之實驗室研究」,國立中央大學資訊管理研究所未出版碩士論文。 3.吳思華(民85),策略九說,麥田出版社。 4.李昇暾(民89),「以資料採礦深化顧客關係管理」,電子化企業,第七期,pp37-42。 5.谷雅慧(民85),「資訊呈現方式對網路行銷廣告效果之研究-以實驗法探討WWW網路購物情境」,國立中央大學資訊管理研究所未出版碩士論文。 6.杜勵(民86),「網路領航員與網路節點之關鍵成功因素」,國立政治大學企業管理研究所未出版碩士論文。 7.林震岩、林士傑(民88),台灣資訊管理個案,華泰出版社。 8.耿慶瑞(民88),「WWW互動廣告效果之研究」,國立政治大學企業管理研究所未出版博士論文。 9.張日騰(民86),「產品型態及其資訊呈現方式對網路行銷廣告溝通效果影響之研究」, 私立中原大學企業管理學系碩士論文。 10.陳曉莉(民88),「中山大學研究指出,網站顧客化確能節省網友瀏覽時間提升服務品質」,11月22日,http://www.ithome.com.tw/news/881122/19991122-7_stf.html 11.黃志揚(民88)「資訊曝露量與品牌效應對網路行銷效果之研究」,國立政治大學企業管理研究所未出版碩士論文。 12.資策會(民86),電子商店經營管理指引,台北市。 13.經濟部商業司(民89),電子商務領航,第13期第二卷。 14.盧俊成(民87),「網際網路的典範轉移暨網路市場與新經營模式之探索性研究」,國立台灣大學商學研究所未出版博士論文。 15.謝晶瑩譯(民84),Pepper & Rogers原著,1:1行銷,時報出版社。 16.羅美惠•馬勤譯(民89),Godin,S.原著,願者上鉤-無往不利的許可行銷,先覺出版社。 17.蘇隄(民87),「資料倉儲的應用與技術」,資訊與電腦,2月,pp78-91。 英文部分 1. Alba,J.,Lynch,J.,Weitz,B.,Janiszewski,C.,Lutz,R.,Sawyer,A.& Wood,S. (1997), ”Interactive home shopping : Consumer, retailer, and manufacturer incentives to participate in electronic market-places,” Journal of Marketing, Vol.61, No.3, pp.38-53. 2.Choi ,Soon-Yong, Dale O.Stahl & Whinston,A.B.(1997) ,The Economics of Electronic Commerce.New York:Macmillan Technical Publishing. 3.Coase, R. H. (1960) "The Problem of Social Cost," Journal of Law and Economics,3(3),October,pp. 1-44. 4.Dahlman, C. J.(1979) "The Problem of Externality," Journal of Law and Economics, 22(1), pp. 141-162. 5.Deighton,J.(1996),” The Future of Interactive Marketing ”,Haverd Business Review,Nov-Dec,pp151-162. 6.Economides,N.(1996),”The Economics of Network”,International Journal of Industrial Organization,14,pp673-699. 7.Edwards,P.,Edwards,S.,& Rohrbough L.(1998), Making Money in Cyberspace, J P Tarcher. 8.Ghose, S. & Dou, W.(1998), Interactive functions and their impacts on the appeal of internet presence sites. Journal of Advertising Research, 38 (2), 29- 44. 9.Gillespie,A.,Krishan,M.,Oliver,C.,Olsen,K.,Thiel,M.(1999),”Online Behavior: Stickiness”,http://ecommerce.Vanderbilt.edu/Student. Projects/stickiness.build.maxmize.site.value/stickiness.htm 10.Goodwin,Cathy(1991),”Privacy:Recognition of a Consumer Right”,Journal of Public Policy & marketing ,12(Spring),pp106-119. 11.Griffin, J.(1996),” Customer Loyalty”, Simmon & Schuster Inc. 12.GVU (1997~1999),” GVU’s WWW User Surveys,” Graphic, Visualization, & Usability Center, College of Computing, Georgia Institute of Technology,http://www.cc.gatech.edu/GVU/user_surveys. 13.Hagel III, J. & Armstrong A. G., (1997),” Net Gain: expanding markets through virtual communities”, Harvard Business School Press, Boston, MA. 14.Hagel III,J.& Singer,M. (1999), Net Worth: Shaping Markets When Customers Make the Rules, Harvard Business School Press. 15.Hoffman, Donna L. and Thomas P. Novak (1996)," Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations," Journal of Marketing, 60 (July), pp.50-68. 16.Hoffman , Donna.L., Thomas P. Novak,&Peralta,M.A.(1999),”Information Privacy in the Marketspace:for the Commercial Uses of Anony-mityon the Web”, The Information Society,April, pp.1-18. 17.Jenkins,Drury(1999),”Customer relationship management and the Data Warehouse”,Call Center Solutions,Vol.18(2),pp.88-89. 18.Jones, T. O. & Sasser, W. E. (1995),” Why Satisfied Customers Defect”, Harvard Business Review, Nov-Dec, pp.88-99. 19.Kalakota, R.,& Whinston, A.B. (1997) ,Frontiers of Electronic Commerence, Addison–Wesley Pub Co. 20.Kotler,P. (1999), Marketing Management - Analysis, Planning, Implementation, and Control. New Jersey: Prentice-Hall, Englewood Cliffs. 21.Long,L. & Long N.(1998),Computers,Prentice Hall Int Inc. 22.Machlis,S.(1999),” Online shoppers want on-time delivery, Computerworld,Vol.33(10),Mar,p.43. 23.Morgan,R.M.& Hunt,S,D.(1994),”The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, Vol.58 (July), PP.20-38. 24.NFO Interactive(1999),”Wanted:Human Interaction Unless You’re a Car Saleman ” ,http://cyberatlas.internet.com/market/retailing/human.html. 25.PC Data Online Servey(1999) , June`s Top E-Tailers, http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_170891,00.html 26.Reichheld, F. F. & Sasser, W. E. (1990), “Zero Defections: Quality Comes to Service”, Harvard Business Review, Sep-Oct,pp301-307. 27.Rogers, Everett M. (1986), Communication Technology, New York, NY: The Free Press. 28.Shapiro C., Varian H. R. (1998) , Information Rules : A Strategic Guide to the Network Economy, McGraw-Hill, New York. 29.Vaughan, T. (1993), Multimedia: Making it Work, New York: McGraw-Hill. 30.Williamson, O. E. (1985), The Economic Institutions of Capitalism, The Free Press, NY. 31.Yesil, M.(1997), Creating the Virtual Store, John Wiley & Sons Inc. |