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Title:	行銷績效與行銷努力的關係
Authors:	陳志雄
Contributors:	洪順慶陳志雄
Keywords:	行銷績效行銷努力 CALLPLAN模式行銷決策支援系統行銷模式
Date:	2000
Issue Date:	2016-03-31 13:26:55 (UTC+8)
Abstract:	企業資源有限，需要決策。透過科學化的行銷模式，模擬行銷努力與行銷績效的關係，結合使用者的經驗，對於實務上複雜的行銷決策，提供績效預期的參考，以便適當地將企業資源做最合理與最適化的分配。隨著行銷環境的日益複雜，經理人決策的複雜度與困難性與日俱增，但所幸由於行銷決策支援系統的漸趨成熟、行銷經理人的專業提昇、行銷理論與模式發展更趨於企業實務運作的一致性、行銷模式使用價值的認同與接受等因素，科學化行銷模式在企業實務中的運用將更為普遍，可以提供行銷經理人在複雜的行銷環境中，提昇其行銷績效。
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Description:	碩士國立政治大學企業管理學系 86355042
Source URI:	http://thesis.lib.nccu.edu.tw/record/#A2002002016
Data Type:	thesis
Appears in Collections:	[Department of Business Administation] Theses

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