政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/82641

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政大典藏 > College of Commerce > Department of Business Administation > NSC Projects > Item 140.119/82641

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/82641

Title:	推動旅行業品牌化研究案
Authors:	曾德宜;邱志聖
Contributors:	服務創新頂尖研究中心
Keywords:	旅行業;品牌化;聯合經營
Date:	2011
Issue Date:	2016-03-15 15:59:30 (UTC+8)
Abstract:	因應目前國內旅行業綜合、甲種及乙種旅行社多達2,213 家，難免有良莠不齊之現象，且長期以來價格競爭激烈，小型旅行業之經營與競爭能力，與有品牌旅行社之落差逐步加大，形成旅行業管理上之隱憂。期藉由了解旅行業朝向品牌化經營模式之需求及建議，進而推動及輔導旅行業朝向品牌化及聯合經營商業模式發展，提升旅行業服務品質及整體競爭力。
Data Type:	report
Appears in Collections:	[Department of Business Administation] NSC Projects

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