| Reference: | 中文部分（依第一作者筆畫順序）
1. 于卓民 (2000)，國際企業環境與管理，臺北：華泰文化。
2. 方至民 (2000)，企業競爭優勢，臺北：前程企管。
3. 司徒達賢（2001），策略管理新論－觀念架構與分析方法，臺北：智勝文化。
4. 朱宗慶 (2001)，鼓動：朱宗慶的擊樂記事，臺北：遠流出版社。
5. 李蘭甫 (1994)，國際企業論，臺北：三民書局。
6. 吳青松 (1996)，國際企業管理－理論與實務，臺北：智勝文化。
7. 吳慧文 (1999)，「朱宗慶打擊樂教學系統」研究，中國文化大學藝術研究碩士論文。
8. 林霈蘭 (2006)，從文化創意產業的觀點探討「朱宗慶打擊樂團隊」的多元發展，國立臺北藝術大學文化資源學院藝術行政管理研究所碩士論文。
9. 林彩梅（1992），多國籍企業論，臺北：五南出版社。
10. 施韻涵（2004），臺灣學校音樂教育之西化與本土化，國立成功大學藝術研究所碩士論文。
11. 高登第譯(2002)，David A. Aaker與Erich Joachimsthaler著，品牌領導，臺北：天下遠見。
12. 陳綉里譯(2000)，John B. Cullen著，國際企業管理，臺北：華泰文化。
13. 陳昭穎 (2001)，國內廠商品牌授權與代理之決策研究，國立政治大學企業管理研究所碩士論文。
14. 張東隆與Philip D. Grub (1991)，臺灣資訊業廠商國際化競爭策略之探討，臺灣經濟金融月刊，第27卷，第11期。
15. 湯明哲 (2011)，策略精論：進階篇，臺北：旗標出版社。
16. 經濟部中心企業處(2004)，2003年中小企業白皮書，臺北：經濟部。
17. 趙郁文 (2000)，國際企業管理：系統化理論與分析，臺北：華泰文化。
18. 鍾昀圻 (2011)，「朱宗慶打擊樂教學系統」經營發展之研究，國立政治大學經營管理碩士學程碩士論文。
19. 戴旭峰 (2008)，臺灣補教產業分析，CSIS戰略產業週報，頁31。
英文部分（依第一作者字母順序）
1. Ansoff, H.I. (1957), “Strategies for Diversification,” Harvard Business Review, 35(5), pp.113-124.
2. Bartlett, C. & Ghoshal, S. (1989), Managing Across Borders: The Transnational Solution, Boston: Harvard Business School Press.
3. Czinkota, M. R., Ronkaunen, L.A., & Rivoli, P. (1991), International Business, Chicago: Dryden Press
4. Dunning, J. H. (1980), “Toward an Eclectic Theory of International Production: Some Empirical Tests,” Journal of International Business Studies, 11(1), pp. 9-31.
5. Dunning, J. H. (1993), Multinational Enterprises and the Global Economy, New York: Addison-Wesley.
6. Doz, Y., Santos, J. & Williamson, P.(2001), From Global to Metanational: How Companies Win in the Knowledge Economy, Boston: Harvard Business School Press.
7. Erramilli, M. K. & Rao, C. P. (1990), “Choice of Foreign Market Entry Modes By Service Firms: Role of Market Knowledge,” Management International Review, 30(2), pp.135-150.
8. Erramilli, M. K. (1991), “The Experience Factor in Foreign Market Entry Behavior of Service Firms,” Journal of International Business Studies, 22(3), pp.479-501.
9. Erramilli, M. K. (1992), “Influence of Some External and Internal Environmental Factors on Foreign Market Entry Mode Choice in Service Firms,” Journal of Business Research, 25(4), pp.263-276.
10. Gaba, V., Pan, Y. & Ungson, G. R. (2002), “Timing of Entry in International Market: An Empirical Study of U.S. Fortune 500 Firms in China,” Journal of International Business Studies, 33:1, pp.39–55.
11. Ghemawat, P. & Spence, M. (1985), “Learning Curve Spillovers and Market Performance,” Quarterly Journal of Economics, 100, pp.839-852.
12. Hennart, J. & Park, Y. R. (1993), “Greenfield Vs. Acquisition: The Strategy of Japanese Investors in the United States,” Management Science, 39(9), pp.1054-1070
13. Hill, C. W. L. (2005), The Strategy of International Business, in International Business-Competing in the Global Marketplace, New York: McGraw-Hill.
14. Hitt, M. A., Hoskisson, R.E., and Kim H. (1997), “International Diversification: Effects on Innovation and Firm Performance in Product-Diversified Firms,” Academy of Management Journal, 40(4), pp.767-798.
15. Johanson, J. & Vahlne, J. E. (1990), “The Mechanism of Internationalisation”, International Marketing Review, 7(4), pp. 11-24.
16. Keller, K. L. (2003), Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2 ed.), New Jersey: Prentice-Hall.
17. Lambkin, M. (1992), “Pioneering New Markets: A Comparison of Market Share Winners and Losers,” International Journal of Research in Marketing, 9, pp. 5-22.
18. Lieberman, M. B. & Montgomery, D. B. (1988), “First-Mover Advantages,” Strategic Management Journal, 9, pp. 41-58.
19. Oxenfeldt, A. R. & Kelly, A. O. (1969), “Will Successful Franchise Systems Ultimately Become Wholly-Owned Chan,” Journal of Retailing, 44, pp. 69-83.
20. Pan, Y. & Chi, P.S.K. (1999), “Financial Performance and Survival of Multinational Corporations in China,” Strategic Management Journal, 20, pp. 359-374.
21. Pearce, J. A. & Robinson, R. B. (2005), Formulation, Implementation, and control of competitive strategy, 10th ed., Boston : McGraw-Hill.
22. Phatak, A. V. (1992), International Dimensions of Management, Boston: PWS-Kent Publishing Company
23. Porter, M.E. (1979), “How Competitive Forces Shape Strategy,” Harvard Business Review, March/April.
24. Porter, M.E. (1980), Competitive Strategy, New York: The Free Press.
25. Porter, M.E. (1985), Competitive Advantage, New York: The Free Press.
26. Punnett, J. B. & Ricks, D.A. (1992), International Business, NewYork: Wardsworth Publishing Company.
27. Robinson, W. T., Fornall, C. & Sullivan, M. W. (1992), “Are Market Pioneers Intrinsically Stronger than Later Entrants,” Strategic Management Journal, 13, pp. 609-624.
28. Tan, B. & Vertinsky, I. (1996), “Foreign direct investment by Japanese electronics firms in the United States and Canada: Modeling the timing of entry,” Journal of International Business Studies, 27(4), pp.655–681.
29. Vernon (1966), ”International Investment and International Trade in the Product Cycle,” Quarterly Journal of Economics, pp. 190-207.
網站部分
1. 美國行銷協會（American Marketing Association），網址(http://www.marketingpower.com/Pages/default.aspx)
2. 經濟部臺商網，網址http://twbusiness.nat.gov.tw/countryPage.do?id=17&country=AU
3. 經濟部投資業務處，網址 http://www.dois.moea.gov.tw/content/pdf/Australia.pdf
4. 澳洲統計局，網址http://www.abs.gov.au/
5. 「朱宗慶打擊樂團」，網址 http://www.jpg.org.tw/index.html
6. 朱宗慶的文化觀察，網址 http://blog.udn.com/jublog
7. 行政院主計處，網址http://www.dgbas.gov.tw/ct.asp?xItem=15409&CtNode=4595&mp=1
8. 行政院文化建設委員會，網址 http://web.cca.gov.tw/creative/page/page_09.htm
9. 教育部全國短期補習班資訊系統，網址http://bsb.edu.tw/afterschool/html/statistics.html
10. 臺灣服務業聯網，網址 http://www.twcsi.org.tw/ |
