政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81509

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81509

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政大典藏 > College of Commerce > International MBA > Theses > Item 140.119/81509

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/81509

Title:	將行動裝置運用在咖啡廳營運之商業計畫 “Mobile Application: Caffeinated” Business Plan
Authors:	盧春麗 Siriyontakan, Thidarat
Contributors:	吳文傑 Wu, Jack 盧春麗 Siriyontakan, Thidarat
Keywords:	行動裝置商業計畫 Mobile Application Business Plan
Date:	2016
Issue Date:	2016-03-01 10:36:23 (UTC+8)
Abstract:	This is the business plan proposed by Caffeinated Co., Ltd., founded in Thailand by family Siriyontakan. The aim of this business plan is to elaborate on the idea of how to build up a business model around the passion of the co-founder, Miss Thidarat Siriyontakan, which are mobile application and coffee drinking. Although the coffee industry in Thailand is not as big as in the United States or Japan, but the trend is going stronger each day. Consumers do not only consider coffee as energy sources to keep them awake, but they start to enjoy more of its rich flavor and the experience that comes with coffee drinking. This group of people is willing to pay higher to have better or unique experience. Hence, we can see more and more coffee houses starting up around the city competing against each other or trying to survive against big chains like Starbuck’s coffee shop. The revenue margin of running a coffee shop is not as high as before as the competition is the market is getting higher, so our company is looking for an alternative business model to make profitable income in this industry. As more and more consumers are moving towards the online platform to receive services or purchase products, there are many opportunities still available to tap on. That is the reason why our company is looking forward to create a service platform that brings convenience to consumers through their mobile phones and connect the local businesses with those consumers. We will develop a mobile application to help promoting local coffee houses to those coffee drinkers all around Bangkok and eventually around the country.
Reference:	• Mobile Market Report, Office of the National Broadcasting and Telecommunications Commission, http://nbtc.go.th/wps/portal/NTC/Home • United Nations, World Population Prospects: The 2012 revision, http://esa.un.org/wpp/ • The World Bank, http://www.worldbank.org/ • Worldometers, World Population, http://www.worldometers.info/ • Millward Brown, Brand Strategy, www.millwardbrown.com • Nielsen, http://www.nielsen.com/ • eMarketer, Market Research, http://www.emarketer.com/ • Internet Live Stats, http://www.internetlivestats.com/ • Kasikorn Research Center, K-Business Analysis, www.kasikornresearch.com • Brand Buffet, Coffee Premium Thailand, as posted on December 12, 2013, http://www.brandbuffet.in.th/2013/12/coffee-premium-thailand/ • Fair Trade International, New Premium, Minimum Price and Trade Standards in Coffee, http://www.fairtrade.net/ • Zephoria, The Top 20 Valuable Facebook Statistics – Updated October 2014, https://zephoria.com/social-media/top-15-valuable-facebook-statistics/ • Tech in Asia, Thailand social media stats: 28 million on Facebook, 4.5 million on Twitter, 1.7 million on Instagram, https://www.techinasia.com/thailand-social-media-stats-28-million-facebook-45-million-twitter-17-million-instagram/ • Facebook, Ads for Apps, https://developers.facebook.com/docs/ads-for-apps • EIC\| Economic Intelligence Center, Café culture in Asian countries, Published in Bangkok Post/Asia Focus, 6 January 2014, http://www.bangkokpost.com/print/388172/ • Marketing Unwired, THAI COFFEE CHAIN WAKES SLEEPY DRIVERS WITH AN APP, http://marketingunwired.com/1910/thai-coffee-chain-wakes-sleepy-drivers-with-an-app/ • Statista, The Statistic Portal, http://www.statista.com/statistics/314998/thailand-total-coffee-consumption/ • The Revenue Department, Corporate Income Tax, http://www.rd.go.th/publish/6044.0.html • Adecco, Adecco Thailand Salary Guide (2015), http://www.adecco.co.th/ • Android Developers, App licensing, http://developer.android.com/google/play/licensing/index.html • Apple Inc., iOS Developer Program, https://developer.apple.com/programs/ios/ • Amazon, Amazon Web Services, http://aws.amazon.com/appstream/pricing/
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933045
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0999330451
Data Type:	thesis
Appears in Collections:	[International MBA] Theses

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