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    Title: 以動態能力的角度探討三星電子的成長與衰退
    Authors: 邱子益
    Contributors: 管康彥
    邱子益
    Keywords: 動態能力
    三星電子
    Date: 2016
    Issue Date: 2016-02-15 10:06:56 (UTC+8)
    Abstract: 隨著科技進步的加速、消費模式的改變,現今環境變動如此快速,企業必須因應產業環境變化,培養與時俱進的能力,不斷的調整組織內外部的資源結構,以避免因環境變化使得自身能力陷入核心僵固性之危機。動態能力為企業引導其資源基礎配置的流程,在這動盪的環境中益顯重要。企業如何藉由動態能力調整其資源基礎,以因應複雜度高且不確定性大的外部環境為其能否獲取競爭優勢的關鍵。
    從半導體、DRAM到手機的研發與製造,雖政府政策及財閥體制與中小企業有所差異,台灣與韓國在科技產業與製造產業的發展歷程上仍有需許多相似之處,過去韓國各大企業不論在服務或產品素質上都比台灣低劣,但何以在這短短20幾年間快速崛起值得探討。
    故本研究想探討下列二個問題,其一為三星如何透過新經營運動的革新,藉由感應機會、掌握機會與重新分配資源的動態能力成功提升其研發、行銷與市場資訊蒐集的能力,進而提升其各方面產品品質?其二為隨著科技的進步加速,三星電子未能因應低價手機的崛起導致企業營收規模與獲利能力連年衰退,其動態能力在哪些方面未能適配或更新?
    本研究探討的結果,認為三星電子成功的關鍵因素在於其市場導向型研發與重視新興市場以獲取最大市場份額。而三星電子近年來衰退的因素本研究將其歸因於策略與組織不適配、制度與創新的不適配、組織文化與創新的不適配。此三項不適配皆為隨著產業生命週期漸趨成熟、市場需求成長趨緩、競爭者日益增加、科技創新等環境因子的改變,加之以其策略由過往的Follower轉往Innovator,造成其原有的組織架構與流程漸趨不適用。
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    Description: 碩士
    國立政治大學
    企業管理研究所(MBA學位學程)
    102363102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0102363102
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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