政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81240

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/81240

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政大典藏 > College of Commerce > Graduate Institute of TIPM > Theses > Item 140.119/81240

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/81240

Title:	群眾募資之研究：以新產品開發與專案管理為觀點 A Study of Crowdfunding : New Product Development and Project Management Perspectives
Authors:	謝芛琁
Contributors:	溫肇東謝芛琁
Keywords:	群眾募資募資平台新產品開發專案管理 Crowdfunding Crowdfunding platform New product development Project management
Date:	2015
Issue Date:	2016-02-03 12:24:24 (UTC+8)
Abstract:	群眾募資成為近年廣被討論和使用的新興籌資方式，線上募資平台普遍被認為具提供資金、市場驗證及行銷曝光的功能，學術圈和實務界有許多如何成功募資的研究，但卻鮮少討論群眾募資帶來的影響與挑戰，因此本研究欲探討從產品開發到出貨，群眾募資在完整的專案歷程中代表的意涵，供未來提案者參考。本研究採個案研究法，選擇「Stair-Rover八輪滑板」、「Voltset智能電表」、「ATOM 3D印表機」和「器研所New Urban Bike」做為研究個案。首先，了解提案者募資動機以及了解募資平台扮演的角色；其次，以新產品開發的觀點分析個案，討論群眾募資如何影響募資專案；最後，從專案管理的角度討論群眾募資帶給提案者什麼正面效益，以及需留意的風險。研究結果發現，資金不一定是提案者使用群眾募資的主要動機，市場驗證及行銷曝光的功能仍為提案者所看重。除此之外，也有提案者將募資平台視為產品通路、或是建立社群的管道，群眾募資的意義與團隊所欠缺的資源有關，因而對其產生不同的定義。此外，群眾募資改變了一般循序式的新產品開發流程，不同階段可能同時發生，且加速市場的反應，但並沒有因群眾募資而省略任一開發流程，這樣的改變更加考驗提案者同時處理技術端和市場端的能力。最後，從專案管理看群眾募資，「成本」可視為產品發展時所需的經費、「時間」則是指募資結束後產品商品化的速度、「品質」代表社群互動和客戶服務。提案者必須謹慎拿捏，找到三者的平衡，包括建立群眾參與感、準時出貨和產品與專案內容描述一致，達到最終「贊助者滿意」，才算是一個成功的募資專案。
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Lewis)。台北：臉譜。蔡耀輝 (2001)。產品創新程度與新產品發展績效決定因素之研究。東海大學企業管理學系碩士論文。魏秋建 (2005)。專案管理的失效模式與效應分析。中華大學工業工程與管理研究所碩士論文。二、英文參考文獻 Babbie, E. R. (1989). The practice of social research: Wadsworth Publishing Company. Belleflamme, P., & Lambert, T. (2014). Crowdfunding: Some Empirical Findings and Microeconomic Underpinnings. Available at SSRN 2437786. Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: Tapping the right crowd. Journal of Business Venturing, 29(5), 585-609. Benbasat, I., Goldstein, D. K., & Mead, M. (1987). The case research strategy in studies of information systems. MIS quarterly, 369-386. Booz, Allen, & Hamilton. (1982). New products management for the 1980s: Booz, Allen & Hamilton. Brabham, D. C. (2008). Crowdsourcing as a model for problem solving an introduction and cases. Convergence: the international journal of research into new media technologies, 14(1), 75-90. Cooper, R. G. (1990). New products: what distinguishes the winners? Research Technology Management, 33(6), 27. Crawford, C. (1997). New products management. Tata McGraw-Hill Education.. Gerber, E. M., Hui, J. S., & Kuo, P.-Y. (2012). Crowdfunding: Why people are motivated to post and fund projects on crowdfunding platforms. Paper presented at the Proceedings of the International Workshop on Design, Influence, and Social Technologies: Techniques, Impacts and Ethics. Greenberg, M. D., & Gerber, E. M. (2014). Learning to fail: experiencing public failure online through crowdfunding. Paper presented at the Proceedings of the 32nd annual ACM conference on Human factors in computing systems. Huili, Y., & Yaodong, Z. (2014). Research on Influence Factors of Crowdfunding. International Business and Management, 9(2). Joenssen, D. W., Michaelis, A., & Müllerleile, T. (2014). A Link to New Product Preannouncement: Success Factors in Crowdfunding. Available at SSRN 2476841. Kleemann, F., Voß, G. G., & Rieder, K. (2008). Un (der) paid innovators. STI studies, 4(1), 5-26. Müllerleile, T., & Joenssen, D. W. (2014). Key Success-Determinants of Crowdfunded Projects: An Exploratory Analysis. Studies in classification, data analysis, and knowledge organization. Springer. Mitra, T., & Gilbert, E. (2014). The language that gets people to give: Phrases that predict success on kickstarter. In Proceedings of the 17th ACM conference on Computer supported cooperative work & social computing (pp. 49-61). ACM. Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16. Mollick, E. R., & Kuppuswamy, V. (2014). After the campaign: Outcomes of crowdfunding. UNC Kenan-Flagler Research Paper(2376997). Newman, W. H., Warren, E. K., & McGill, A. R. (1987). The Process of Management: Strategy, Action, Results (6 ed.): Prentice Hall International. Samanci, M., & Kiss, G. (2014). Exploratory Study on Technology related Successfully Funded Crowdfunding Projects` Post Online Market Presence. (Master’s thesis). Retrived from https://lup.lub.lu.se/search/publication/4449002 Sampson, P. (1970). Can consumers create new products. Journal of the Market Research Society, 12(1), 40-52. Savoia, A. (2011). Pretotype It Make sure you are building the right it before you build it right (pp. 69). Retrieved from http://www.pretotyping.org/uploads/1/4/0/9/14099067/pretotype_it_2nd_pretotype_edition-2.pdf Schwienbacher, A., & Larralde, B. (2010). Crowdfunding of small entrepreneurial ventures. HANDBOOK OF ENTREPRENEURIAL FINANCE, Oxford University Press, Forthcoming. Song, X. M., & Parry, M. E. (1996). What separates Japanese new product winners from losers. Journal of Product Innovation Management, 13(5), 422-439. Thomas, J. R. (1993). New Product Development-Managing and Forecasting for Strategic Success: John Wiley & Sons Inc. Valanciene, L., & Jegeleviciute, S. (2013). Valuation of crowdfunding: benefits and drawbacks. Economics and Management, 18(1), 39-48. 三、網路資料 Ebersweiler, C., & Joffe, B. (2014). 8 Things About Hardware Crowdfunding We Learned From 20 Campaigns. Retrieved 10/13, 2014, from http://techcrunch.com/2014/10/11/8-things-about-hardware-crowdfunding-we-learned-from-20-campaigns/ flyingV團隊 (2015)。 flyingV 2014年度回顧。取自 https://www.flyingv.cc/reports/2014 Kickstarter. (2015a). Seven things to know about Kickstarter. Retrieved 5/15, 2015, from https://www.kickstarter.com/hello?ref=footer Kickstarter. (2015b). The Year in Kickstarter 2014. Retrieved 5/15, 2015, from https://www.kickstarter.com/year/2014/data Lin, T. (2015). 4 Reasons to Crowdfund vs. Self-Fund a Product Idea. Retrieved 4/24, 2015, from http://www.entrepreneur.com/article/244756 Popper, B. (2015). A crowdfunded startup explains why crowdfunding can be a complete disaster. Retrieved 2/5, 2015, from http://www.theverge.com/2015/1/27/7920963/lockitron-bolt-door-lock 中華專案管理學會。專案管理Q&A。取自 http://www.npma.org.tw/%E4%B8%AD%E8%8F%AF%E5%B0%88%E6%A1%88%E7%AE%A1%E7%90%86%E5%AD%B8%E6%9C%83-FAQ.htm
Description:	碩士國立政治大學科技管理與智慧財產研究所 102364106
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0102364106
Data Type:	thesis
Appears in Collections:	[Graduate Institute of TIPM] Theses

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