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| Title: | 中藥產品在德國治療經痛的顛覆性潛力
The disruptive potential of TCM products for dysmenorrhea treatment in Germany |
| Authors: | 彭世豐
Buttgereit, Stephan |
| Contributors: | 何小台
Ho, Chester S
彭世豐
Buttgereit, Stephan |
| Keywords: | 中藥產品
經痛
德國
TCM
dysmenorrhea
Germany |
| Date: | 2015 |
| Issue Date: | 2016-02-03 12:08:42 (UTC+8) |
| Abstract: | 14.5 million women in Germany between the ages of 15 – 44 are plagued from menstrual pain starting from minor discomfort to major pain and cramps. All those women share the same imperative wish: the pain should stop.
We found a disruptive solution that acts as an alternative for synthesized medication and has the potential to revolutionize the market for dysmenorrhea remedies, functional foods with the properties revered of the Traditional Chinese Medicine (TCM). TCM as a method to alleviate menstrual pains has not yet found its way to Germany (and the rest of the European Union). Thus we offer our customers a completely new solution to a problem as old as humanity itself. Our products are all based on TCM ingredients with thousands of years of tradition and successful practice that have also been clinically proven. Just over the last 25 years over a billion women in East Asia have fallen back on using herbs and functional foods of the Traditional Chinese Medicine as their remedy of first choice when comes to menstrual pain and other complaints. The research shows a great market potential for TCM products as a treatment for dysmenorrhea in Germany.
Executive Summary 6
1. Product 8
1.1 Service Description 8
1.2 Product Overview 14
1.3 Target groups 20
1.4 Customer Benefits 20
1.5 Manufacturing / Production 21
1.6 Development status 22
2. Founders 23
3. Market Analysis 24
3.1 Market Segmentation 25
3.2 Target Market Segment Strategy 26
3.2.1 Market Needs 27
3.2.2 Market Trends 28
3.2.3 Market Growth 31
3.2.4 Value Chain 33
3.3 Industry Analysis 34
3.3.1 Case Germany 34
3.3.2 Competitive intensity & market attractiveness 35
3.3.3 Industry Participants 37
3.3.4 Market outlook 39
3.3.5 Distribution Patterns 41
3.3.6 Competitors 43
3.3.7 Challenges 44
3.4 Market regulation & laws 48
3.4.1 Directive 2004/24/EC 48
3.4.2 EC Regulation No 1924/2006 51
3.5 Market potential 52
3.5.1 Market potential evaluation 52
5.3.2 Sales potential evaluation 53
4. Marketing 58
4.1 Product Policy 58
4.2 Price Policy 62
4.3 Promotion Policy 66
4.4 Place (Distribution) policy 69
5. Company & Organization 71
5.1 Philosophy 71
5.2 Legal form, management, ownership 71
5.3 Capital requirement 71
5.4 Risk management 72
6. Financial Planning 74
6.1 Important Assumptions 74
6.2 Projected Profit and Loss 75 |
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| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
103933065 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0103933065 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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