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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/81189


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/81189


    Title: 智慧型跑者商業企劃書
    A BUSINESS PLAN FOR SMART RUNNERS
    Authors: 車培凱
    Karmegam, Prakash
    Contributors: 尚孝純
    Shang, Shiaw Chun
    車培凱
    Karmegam, Prakash
    Keywords: 馬拉松賽事
    運動員網絡
    雲端服務
    數位平台
    群眾外包
    Marathon Event
    Runners network
    Cloud Service
    ePlatform
    Crowd Sourcing
    Date: 2015
    Issue Date: 2016-02-03 12:08:24 (UTC+8)
    Abstract: In the modern world, marathon running is taking over the fitness world and studies show that regular running will make people healthier, happier and fit. In India the yearly growth rate of marathon event is more than 150%. As more people gets boarded, the whole running industry is seeing boom and demand arises in all the services associated with these events.
    The evolution of technology and social media makes all the products and services migrate towards digital platform. Services associated with marathon events include race event management, getting connected with runners and clubs, reliable guidance and training techniques for preparing to run 42+ km, expert feedback on running gadgets like GSM watches, shoes, apparels etc. In current market, all these services served through different channels like runners club, Facebook, health magazines, websites for events and many more. Effective way to serve this group is to come up with “SMART Runners” which is exclusive for runners and serve all the needs associated with running events in single platform.
    This digital platform will use the crowd sourcing concepts to create contents that fits the Indian market needs with reliable information. For the event organizers, this platform will also act as a cloud service through which they can reach the runners, communicate and manage their race events effectively. As an investor, the proposal for creating a basic SMART Runners portal has positive NPV of INR 3,940,623 with CAGR of 20%. Though it may not be highly attractive however in short span it will become the leading “Running Portal” in India with approximately two million subscriptions. In the future this customer base can help the company to expand into various running related services and has bright prospects.
    Reference: 1. (2015). Retrieved from RunRepeat: http://runrepeat.com/wp-content/uploads/2015/03/RunRepeat-Graphic.jpg
    2. About US. (2015). Retrieved from ProCam Running: http://procamrunning.in/
    3. Be Money Aware Blog. (2015, September 28). Retrieved from www.bemoneyaware.com: http://www.bemoneyaware.com/blog/indians-marathon-in-india-is-running-expensive
    4. Calendar . (2015). Retrieved from http://indiarunning.com: http://indiarunning.com/marathon-calendar.html
    5. Conference, S. U. (2015). Trade & Development Report 2015. UNCTAD/TDR/2015. Geneva: United Nations Publication.
    6. Government of India. (2011). Statistics. Retrieved from WWW.Censusindia.gov.in: http://www.censusindia.gov.in/2011census/PCA/PCA_Highlights/pca_highlights_file/India/Chapter-1.pdf
    7. India`s online printing superstore. (2013). Retrieved from Printland.in: http://www.printland.in/
    8. Ravi, N. (2014, December 29). Fitness. Retrieved from www.indiatimes.com: http://timesofindia.indiatimes.com/life-style/health-fitness/fitness/6-reasons-to-run-a-marathon/articleshow/42457494.cms
    9. Research: Marathon Performance Across Nations. (2015). Retrieved from http://runrepeat.com: http://runrepeat.com/research-marathon-performance-across-nations
    10. SC Marathon. (2015). Introduction. Retrieved from http://scmm.procamrunning.in/: http://scmm.procamrunning.in/charity/introduction/
    11. Smart Runners HomePage. (n.d.). Retrieved from http://prakashrec.wix.com/smartrunners
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    103933036
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0103933036
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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