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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/81186
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| Title: | 蔬福: 蔬福有機果汁吧創業計畫
ShuFu: A business plan for ShuFu Organic Juice Bar |
| Authors: | 翁梓倚
Wong, Tzu Yi |
| Contributors: | 吳文傑
Wu, Jack
翁梓倚
Wong, Tzu Yi |
| Keywords: | 蔬福
ShuFu |
| Date: | 2016 |
| Issue Date: | 2016-02-03 12:08:05 (UTC+8) |
| Abstract: | 預計在新竹創業"蔬福"有機果汁吧，提供的產品皆為百分之百純果汁，運用生態農場的蔬果，蔬福果汁吧將會提供高營養價值卻低單價的商品。
ShuFu (蔬福) Organic Juice Bar, a total organic, fancy juice bar located in HsinChu Xiangshan District, right next to Daifuku Biotechnology Organic Farm and their nourishing house that is opened to public in the near future. All products provided by ShuFu is 100% freshly made with organic fruits and vegetables provided by government authorized farm, Daifuku Biology. By leveraging Daifuku Biology Farm’s resource, Shufi is able to obtain fresh with high nutrition value fruits and vegetables at low cost rate and reflect it to our priding.
We plan to target major hospitals and Science Park employees in HsinChu, who are relatively more cautious of diet and drinking nutrition and quality in daily life. Our products cater for that need and provide excellent content and packaging to fulfill their needs. Besides, according to reliable research and investigation, the market in Hsin Chu is not yet penetrated which provided a very good opportunity for us to take advantage.
Unlike other competitors, ShuFu aims at providing delivery service of the day. Considering the geographical advantage in Hsin Chu- less than 45min from ShuFu location, ShuFu is willing to have products delivered on the same day if order is placed before 2pm.
After evaluating our product strength and weakness, we decided on a sales and implementation plan for mentioned target customers and forecasted our financial performance for the next four years.
ShuFu (蔬福) Organic Juice Bar, a total organic, fancy juice bar located in HsinChu Xiangshan District, right next to Daifuku Biotechnology Organic Farm and their nourishing house that is opened to public in the near future. All products provided by ShuFu is 100% freshly made with organic fruits and vegetables provided by government authorized farm, Daifuku Biology. By leveraging Daifuku Biology Farm’s resource, Shufi is able to obtain fresh with high nutrition value fruits and vegetables at low cost rate and reflect it to our priding.
We plan to target major hospitals and Science Park employees in HsinChu, who are relatively more cautious of diet and drinking nutrition and quality in daily life. Our products cater for that need and provide excellent content and packaging to fulfill their needs. Besides, according to reliable research and investigation, the market in Hsin Chu is not yet penetrated which provided a very good opportunity for us to take advantage.
Unlike other competitors, ShuFu aims at providing delivery service of the day. Considering the geographical advantage in Hsin Chu- less than 45min from ShuFu location, ShuFu is willing to have products delivered on the same day if order is placed before 2pm.
After evaluating our product strength and weakness, we decided on a sales and implementation plan for mentioned target customers and forecasted our financial performance for the next four years.
In financial perspective, revenue is from sales of ShuFu’s products whereas cost are mainly from payroll and product materials. In principle, management team aims at developing long-term and healthy staff system. Manpower cost can be adjusted accordingly based on sales momentum. In terms of product materials, cost at 25% is in fact a more conservative projection, it can also be adjusted by leveraging Daifuku Farm’s resource that will be elaborated in following sections.
We expect this venture to turn profitable on the 13th month and generate meaning return for our shareholders. Thus this is a venture worth taking and investing upon.
Executive Summary 6
1. General Company Description 8
1.1 Mission 8
1.2 Objectives 9
1.3 Company Ownership 9
1.4 Startup Funding Summary 9
1.5 Company Locations and Facilities 10
2. Products and Services 11
2.1 What is Cold-Pressed juice? 11
2.2 Product Offering 12
2.2.1 Fruit based 12
2.2.2 Fruit & Vegetable based 13
2.2.3 Vegetable based 15
2.3 Product Packaging and Delivery 16
2.3.1 In-store 16
2.3.2 To-go 16
2.4 Delivery service in Hsin Chu area 17
3. Market Analysis 18
3.1 Market size 18
3.2 Current Market 21
3.2.1 Taiwan Beverage Market 21
3.2.2 Taiwan Juice Market 22
3.3 Market Direction 23
3.4 Marketing promotion 26
3.5 SWOT Analysis 27
3.6 Market segmentation 27
3.7 Competition 31
3.7.1 Competitive Analysis 31
4. Pricing 34
4.2 ShuFu’s pricing strategy 34
4.2.1 Single bottle purchase 34
4.2.2 Six packed bottles 34
4.2.3 twelve packed bottles 35
4.3 ShuFu’s Channels 35
4.3.1 Daifuku Farm B&B- Yori Garden 35
4.3.2 Hospitals/HsinChu Science Park 36
4.3.3 Website & Facebook 36
5. Implementation Plan 37
5.1 Implementation Milestones 37
5.2 People management 38
5.3 SOP 38
6. Financial Plan 40
6.1 Sales Forecast 41
6.2 Projected Profit and Loss 42 |
| Reference: | - http://www.livegreen.com.tw/cold-press.php
- https://en.wikipedia.org/wiki/Cold-pressed_juice
- https://www.pressedjuicery.com/rebootyourbody
- http://www.isshine.com/shine_people_view.php?id=2132
- http://www.juicejunkies.com/cold-pressed-juice-benefits
- https://www.google.com.tw/search?hl=zh-CN&biw=1366&bih=621&site=imghp&tbm=isch&sa=1&q=%E5%8F%B0%E7%81%A3%E6%9E%9C%E6%B1%81%E5%B8%82%E5%A0%B4%E5%88%86%E6%9E%90&oq=%E5%8F%B0%E7%81%A3%E6%9E%9C%E6%B1%81%E5%B8%82%E5%A0%B4%E5%88%86%E6%9E%90&gs_l=img.3...47404.48562.0.49299.5.5.0.0.0.0.134.435.3j2.5.0....0...1.1j4.64.img..4.1.123.DDVBo-8BxD8#imgrc=xR_vKnCgbRQ2gM%3A
- https://www.google.com.tw/search?hl=zh-CN&site=imghp&tbm=isch&source=hp&biw=1441&bih=655&q=%E6%96%B0%E7%AB%B9%E5%9C%92%E5%8D%80%E6%96%B0%E8%B3%87%E6%AF%94%E8%BC%83&oq=%E6%96%B0%E7%AB%B9%E5%9C%92%E5%8D%80%E6%96%B0%E8%B3%87%E6%AF%94%E8%BC%83&gs_l=img.12...0.0.0.755.0.0.0.0.0.0.0.0..0.0....0...1..64.img..0.0.0.91ON7An2n8s#imgrc=IYJ4Q7SgGK30zM%3A
- http://reader.roodo.com/travis_her/archives/4399161.html |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933013 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933013 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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