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    請使用永久網址來引用或連結此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/80395


    題名: 〈跨媒介敘事形態與擴展「敘事品牌」歷程初探：以繪本之跨媒介轉述為例〉
    其他題名: Preliminary investigation of transmedia narratives and the process of narrative brand expansion: Transmedia
    作者: 賴玉釵
    Lai, Yu-Chai
    貢獻者: 國立政治大學邁向頂尖大學計畫創新研究團隊
    關鍵詞: 改編;敘事網絡;跨媒介敘事;圖像敘事;繪本
    Adaptation;story network;transmedia narrative;pictorial narrative;picturebook
    日期: 2014-11-15
    上傳時間: 2016-01-06 10:54:49 (UTC+8)
    摘要: 跨媒介轉述歷程中，敘事者可藉圖像及文字「互媒」（intermediacy）特質作為串接「敘事網絡」之基礎，並運用相異科技形式以再造閱聽人相異之美感反應。本研究以獲國際大獎繪本之跨媒介轉述為例，剖析改編之敘事策略。以藝術創作端言之，改編者之預期視域、藉「互媒」延展之召喚式結構，均在美感傳播扮演要角；改編者如何援用「互媒」素材以補白或展開否定思辨，亦影響轉述歷程。本研究闡明改編時除需慮及審美判斷外，亦需服膺美感經濟等考量。
    Transmedia narrators can use the intermediacy of images and text as a foundation to develop story networks. These narrators can also use various forms of technology to recreate a variety of aesthetic responses in readers. In this study, we analyzed the narrative strategies of adaptation in examples of transmedia adaptation among winners of international picture book awards. In artistic terms, the horizons of expectation of adapters, the readers of fiction, and the inviting structures extended from intermediacy play key roles in aesthetic communication. How adapters use the materials of intermediacy as filler or to expand on negative speculation also influences the relaying process. In this study, we clarified that in addition to considering aesthetic judgments, adaptation must also adhere to the economy of aesthetics
    關聯: 創新研究國際學術研討會
    主辦單位:國立政治大學邁向頂尖大學計畫創新研究團隊
    舉辦日期:2014.11.15-2014.11.16
    資料類型: conference
    顯示於類別:[2014創新研究國際學術研討會] 會議論文

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