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    題名: Investigating the Consumer Social-Adjustment and Value-Expressive Perceives Ends in Product Purchasing Decisions
    作者: Chiou,Jyh-Shen
    邱志聖
    貢獻者: 國貿系
    關鍵詞: Value expressive, social adjustment, attitude function, cross-culture`, content analysis
    日期: 2000
    上傳時間: 2015-12-14 17:33:43 (UTC+8)
    摘要: This research investigated empirically how national culture and product purchasing decisions affect a consumer`s perceived ends. The theoretical framework is based on theories of attitude functions. This study argues that social oriented ends should be divided into two separate categories; i.e., the value expressive end and the social adjustment end. Both ends have social meanings, but the attitude functions they serve are different. The classification is especially meaningful for discerning consumer behavior differences between national cultures. A 2 (US vs. Taiwan) X 3 (product type) experimental study was conducted. Content analysis and logistic regression procedures were applied to analyze the data. The results of this study have important implications for cross-cultural consumer studies and global marketing practices.
    關聯: Journal of International Consumer Marketing, Volume 12, Issue 2, pages 87-109
    資料類型: article
    DOI 連結: http://dx.doi.org/10.1300/J046v12n02_06
    DOI: 10.1300/J046v12n02_06
    顯示於類別:[國際經營與貿易學系 ] 期刊論文

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