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    Title: 保險商品電子商務投保商業模式之可行性研究
    Feasibility Study on the Business Model of the Insurance Products in E-commerce
    Authors: 尹立豪
    Contributors: 鄭宇庭
    尹立豪
    Keywords: 人身保險
    財產保險
    電子商務
    保險密度
    Date: 2015
    Issue Date: 2015-12-02 16:08:30 (UTC+8)
    Abstract: 在多元化的社會中,客戶對於投資自己的觀念已較過去為重,然而投資自己的方式是多元的,而今保險的投資方式是屬於較保守的方式之一,也是客戶較能接受的方向之一。所以,為能滿足廣泛的客戶族群的需求,保險產業除了持續傳統的保險業務員推銷的商業模式之外,亦應提供另一項商業模式的推行,讓不喜歡保險業務員推銷手法的客戶可以有另一項投保管道的選擇,這也是本文研究保險商品之電子商務投保的商業模式的構想,並且藉由保險商品之電子商務投保商業模式的可行性及優劣的探討,據以作為保險產業拓展新營運方式的依據。
    因此,本研究根據分析的結果,獲得了以下幾項研究發現,並且將內容概述如下:
    一、 保險產業在投入新的商業模式時,在未來的保險市場上的發展將更具有競爭力。
    二、 網路投保、雲端行銷、客戶服務、保險商品客製化、會員權益等商業模式的推行,有助保險公司的經營發展。
    三、 內部組織應著重於成本的規劃與回饋,以及重視商品交易的作業時效的要求。
    四、 保險產業競爭愈來愈激烈的環境下,降低威脅所造成的影響,便是商業模式成功推行的方向。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932156
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101932156
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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