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    政大機構典藏 > 傳播學院 > 廣告學系 > 期刊論文 >  Item 140.119/79394


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    题名: Do video games exert stronger effects on aggression than film? The role of media interactivity and identification on the association of violent content and aggressive outcomes
    作者: 林日璇
    Lin, Jih-Hsuan
    贡献者: 傳播學院
    关键词: Media interactivity;Video games;Violence and aggression;Character identification;General aggression model;Social cognitive theory
    日期: 2013-05
    上传时间: 2015-11-10 17:05:52 (UTC+8)
    摘要: This study investigated whether media interactivity would influence the short-term effects of violent content on audience aggression. The general aggression model, social cognitive theory, and character identification offered the theoretical framework. A random sample of 102 male college students were randomly assigned to one of three conditions: video game playing, recorded game-play watching, or movie watching. The results indicated that video game players (mediated enactive experience) experienced greater increases in aggressive affect, aggressive cognition, and physiological arousal than participants who watched recorded game play or comparable movie scenes (mediated observational experience). The study indicated that media interactivity in video game exacerbated the violent effect on short-term, aggressive responses. Character identification did not mediate the effect of media interactivity on aggression. Future studies should incorporate more comprehensive measures of character identification to investigate inconsistent findings regarding media interactivity and identification.
    關聯: Computers in Human Behavior, 29(3), 535-543
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.chb.2012.11.001
    DOI: 10.1016/j.chb.2012.11.001
    显示于类别:[廣告學系] 期刊論文

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