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    政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 >  Item 140.119/79044


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    題名: Realizing the value of mobile services -The verification of ";limit-to-value";framework
    作者: Chang, Hsin-Lu;Tseng, S.-L.
    張欣綠;王育聖
    貢獻者: 資管系
    關鍵詞: Conversion process;Innovation activity;Internet environment;Mobile service;Two stage;Valuation process;Exhibitions;Information systems;Research;Industry
    日期: 2011
    上傳時間: 2015-10-26 15:32:02 (UTC+8)
    摘要: The development of mobile services has become a popular issue for companies in a mature internet environment. To successfully implement mobile services, companies must be adequately involved in the unprecedented innovation activities. However, for companies to buy into the service, it is essential for them to perceive the value of the service and actually achieve that level of value. With this in mind, this research aims to explore the value of mobile service investment and related value barriers. We use the limit-to-value framework to examine the valuation and conversion process for mobile services in the context of the exhibition industry and focus on exhibitors in particular. Pre-usage and postusage data was collected through two-stage survey. This study can help us to understand the critical value-discounting factors and the valuation process for exhibitors as they consider adopting and using innovative mobile services in the exhibition industry.
    關聯: PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific
    資料類型: conference
    顯示於類別:[資訊管理學系] 會議論文

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