政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78924

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 113160/144130 (79%)
Visitors : 50759676 Online Users : 383

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

政大機構典藏 > 商學院 > 資訊管理學系 > 會議論文 > Item 140.119/78924

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78924

Title:	The design of the mobile service: Fit between mobility and customer variability
Authors:	Chang, Hsin-Lu;Lin, J.-R.;Wang, K.;Hsu, C.;Tai, J.C.-F. 張欣綠
Contributors:	資管系
Keywords:	Mobile service;Mobile Technology;Performance impact;Physical products;Service encounter;Service performance;Service provider;Customer satisfaction;Product design;Systems science;Telecommunication equipment;Sales
Date:	2011
Issue Date:	2015-10-08 17:52:49 (UTC+8)
Abstract:	In the service economy, as markets change from offering physical products to offering services, organizations across many industries must embrace this transformation to remain competitive. Mobile technology plays an important role in this transformation because of characteristics such as mobility. However, high levels of mobility may not always contribute to service performance. Due to customer variability in service encounters, we argue that different customers may prefer different types of mobility design. In this paper, we identify customer variability that affects the quality of the service encounter and try to determine how these factors moderate the performance impacts of mobility in the design of the mobile service. We propose that a fit must be achieved between mobility design and customer variability, in order to increase mobile service performance. The results of this inquiry can guide service providers in developing more attractive mobile services through mobile technology. © 2012 IEEE.
Relation:	Proceedings of the Annual Hawaii International Conference on System Sciences,論文編號 6149052,1383-1392
Data Type:	conference
DOI 連結:	http://dx.doi.org/10.1109/HICSS.2012.559
DOI:	10.1109/HICSS.2012.559
Appears in Collections:	[資訊管理學系] 會議論文

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML2	722	View/Open

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

Loading...