政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78911
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113307/144288 (79%)
Visitors : 50865650      Online Users : 551
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78911


    Title: Metaphor-based alliance partners recommendation for unique and attractive destination image building
    Authors: Yeh, Yu-Chen;Hsieh, Pei-Hung;Yuan, Soe-Tsyr
    葉玉珠;謝沛宏;苑守慈
    Contributors: 教育學系;資訊管理學系
    Keywords: Alliance formation;Competitive advantage;Creative solutions;Destination image;Partner selection;Service provider;System architectures;Tourism industry;Competition;Profitability;Systems science;Industry
    Date: 2011-01
    Issue Date: 2015-10-08 17:50:58 (UTC+8)
    Abstract: Partner selection is an important issue in alliance formation. A lot of research works have been done in developing the framework or criteria for selecting partners. However, research to date suggests relatively little is known about how to select partners for attractive and unique image building, which is essential to the developments of tourism especially for SME owners in the tourism sector. In this paper, we propose a systematic approach for service providers in tourism industry to identify appropriate partners to form alliances and build their attractive and unique images. This approach employs metaphors as a tool to generate innovative and creative solutions. The system architecture is then provided and elaborated with algorithms and a system scenario. By forming better alliances, SMEs in tourism sector can gain competitive advantages and improve their sustainability and profitability. © 2011 IEEE.
    Relation: Proceedings of the Annual Hawaii International Conference on System Sciences, 論文編號 5718589
    Data Type: conference
    DOI link: http://dx.doi.org/10.1109/HICSS.2011.309
    DOI: 10.1109/HICSS.2011.309
    Appears in Collections:[Department of Education] Proceedings

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML21013View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback