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    題名: 法朵的馬德里想像：西班牙餐廳的創新再脈絡過程
    The Imaging of Fardo: The Process of Innovation Recontextualization from a Spanish Restaurant
    作者: 李雅清
    貢獻者: 蕭瑞麟
    Hsiao, Rueylin
    李雅清
    關鍵詞: 創新採納
    在地化
    再脈絡化
    使用者行為
    跨文化轉移
    日期: 2015
    上傳時間: 2015-10-01 15:18:39 (UTC+8)
    摘要: 當產業需要新的思維模式、需要創新時，經常借鏡他國的成功經驗以解決困境。然而，當一時的新鮮感和話題消褪後，單純的複製未必能達到成效，重點是企業應該如何回應在地使用者的需求。本研究專注三個課題。第一、如何由在地使用者的生活脈絡與行為，探索消費者的隱性需求。第二、如何創新採納異國文化經驗，與在地文化脈絡做結合，以重新設計新產品或新服務。第三、討論使用者於再脈絡化中的角色，以使用者為導向進行再脈絡化的過程。本研究以法朵新馬德里鐵板燒為案例討論，分析如何移轉西班牙飲食文化到台灣的餐廳。在學理方面，本研究探討再脈絡化的過程，以及使用者於再脈絡化過程中扮演的角色。發現異國文化經驗轉移除了研究兩者的文化脈絡，還必須透過使用者的觀點進行探討、進行再脈絡化。實務方面，本研究說明如何分析使用者來探索創新再脈絡化的可能性，並且思考如何融合原地與在地文化進行再脈絡，然後發展成以使用者為導向的設計，探討跨國文化經驗轉移的問題。
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    描述: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    101932001
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0101932001
    資料類型: thesis
    顯示於類別:[經營管理碩士學程EMBA] 學位論文

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