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    題名: 汽車召回事件對汽車銷售的影響─以中國為例
    The impact of recall on car sales-The case of Chinese automobile market
    作者: 鄭羽庭
    Cheng, Yu Ting
    貢獻者: 胡偉民
    Hu, Wei Min
    鄭羽庭
    Cheng, Yu Ting
    關鍵詞: 汽車召回
    汽車銷售
    中國
    日期: 2015
    上傳時間: 2015-10-01 14:24:07 (UTC+8)
    摘要: 本文旨在評估召回效果，運用中國汽車工業協會數據中心的汽車銷售資料以及國家質檢總局缺陷產品管理中心的汽車召回公告資料，研究方法採用自然實驗方法中的差異中之差異法(Difference in Difference，簡稱DID方法)，估計汽車召回事件對於汽車銷售的影響、可能的外部效果。
    參考文獻: ”Auto recall and consumer recall: effects on sales,” Challenge.

    ” Did Large Recalls of Chinese Consumer Goods Lower U.S. Imports from China?” FRBSF ECONOMIC LETTER Number 2008-17.

    Austan Goolsbee (2008)” HOW DO INCUMBENTS RESPOND TO THE THREAT
    OF ENTRY? EVIDENCE FROM THE MAJOR AIRLINES” The Quarterly Journal of Economics.

    Celso Augusto de Matos and Carlos Alberto Vargas Rossi (2006) ”Consumer reaction to product recalls: factors influencing product judgement and behavioural intentions,” International Journal of Consumer Studies ISSN 1470-6431.

    David Card (1988)” Measuring the Effect of Subsidized Training Programs on Movements In and Out of Employment” Econometrica, Vol. 56, No. 3. (May, 1988), pp. 497-530.

    David Card(1993)” MINIMUM WAGES AND EMPLOYMENT: A CASE STUDY OF THE FAST FOOD INDUSTRY IN NEW JERSEY AND PENNSYLVANIA” Nber Working Paper series.

    Francesca Magno (2012)” Managing product recalls: The effects of time, responsible vs. opportunistic recall management and blame on consumer’s attitudes,” Procedia-Social and Behavioral Sciences 58 (2012) 1309-1315.

    Frank Verboven (2013)”Scrapping Subsidies during the Financial Crisis-Evidence from the Europe ” Discussion Paper No. 13-079.

    George E. Hoffer (1971)”Does Automobile Style Change Payoff ?”Applied Economics 1971, 3, 153-165.

    George E. Hoffer (1981)”Testing the impact of recalls on the demand for automobiles,” Economic Inquiry Vol. XIX.

    George E. Hoffer (1983)”Will retarding the information flow on automobile recalls affect consumer demand? ”Economic Inquiry Vol. XXI.

    George E. Hoffer (1897)”Automotive recalls and informational efficiency,” The Financial Review (Vol.22, No.4).

    George E. Hoffer (2011)”Auto recalls: do they affect market share? ”.

    Kamrul Ahsan (2013)” TREND ANALYSIS OF CAR RECALLS: EVIDENCE FROM THE USMARKET,” International Journal of Managing Value and Supply Chains (IJMVSC) Vol.4, No. 4.

    Nicholas G. Rupp (2000)” Are government initiated recalls more damaging for shareholders? Evidence from automotive recalls, 1973–1998,” Economics Letters 71 (2001) 265–270.

    Nicholas G. Rupp (2003)” The Attributes of a Costly Recall: Evidence from the Automotive Industry,” Review of Industrial Organization.

    Nizar Souiden and Frank Pons (2009)” Product recall crisis management:
    the impact on manufacturer’s image, consumer loyalty and purchase intention,” Journal of Product & Brand Management 18/2 106-114.

    Rodney L. Carlson (2014)”Seemingly Unrelated Regression and the Demand for Automobiles of Different Sizes, 1965-75: A Disaggregate Approach,” The Journal of Business, Vol. 51, No. 2 (Apr., 1978), pp. 243-262.

    Shanjun Li (2010)”Evaluting “Cash-for-Clunkers”” Discussion Paper.

    Shannon A. Bowen (2014)” Auto recall crisis, framing, and ethical response: Toyota’s missteps,” Public Relations Review (2014).
    描述: 碩士
    國立政治大學
    經濟學系
    102258005
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0102258005
    資料類型: thesis
    顯示於類別:[經濟學系] 學位論文

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