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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78715


    Title: 數位熱浪來襲－亞馬遜公司個案研究
    The Upcoming Digital Heatwave － The Case Study of Amazon.com
    Authors: 吳莉珍
    Wu, Li Chen
    Contributors: 馮建三
    Feng, Chien San
    吳莉珍
    Wu, Li Chen
    Keywords: 亞馬遜
    生態系統
    科技創新
    Kindle
    Amazon
    Ecosystem
    Technology Innovation
    Kindle
    Date: 2014
    Issue Date: 2015-10-01 14:10:06 (UTC+8)
    Abstract: 美國亞馬遜公司以零售業起家，發展至今許多服務產品領導技術，已然被歸類為科技創新公司。本研究由亞馬遜公司的發展歷史、各項產品、服務內容、競爭對象等角度切入，進而探討其在發展過程形成的產品生態系統與產業生態系統，以及面臨的困境。
    Kindle（電子閱讀器，後來也發展出平板電腦版本）的推出可以說是亞馬遜公司在數位產業中的重要產品，連結了其強大零售網絡與數位科技內容，例如數位影音，對於未來發展方向的扮演重要角色，也在此特別加以闡述說明。
    本研究同時也對於亞馬遜與其他科技創新公司，例如蘋果、谷歌、微軟等，彼此之間既競爭又合作的關係進行分析與比較，期能對於這個既熟悉又陌生的國際品牌得以進一步了解。
    Amazon was once best known by its e-commerce and was indexed in category of retail sale in many stastistcs study. However in recent year development, Amazon is groupped in Technology Innovation category as well.
    The objective of thi thesis is mainly to provide an overview on the development of Amazon through introducing to all about its company history, essential products, services and important competitors. Furthermore, the thesis would like to look into its product ecosystem and industry ecosystem that are formed because the new developed products and competition, as well as the trouble it is facing or will encounter in the future.
    Among the products, Kindle, an E-reading device and later in tablet version as well, is one of the most import products in Amazon history. Kindle, serves as the channel between Amazon’s biggest and strongest E-commerce networks and modern digital technology products, such as streaming music and videos, it plays an significant role and worths a chapter to elaborate.
    The thesis also examines the relationships between Amazon’s main competitors, like Apple, Google and Microsoft. The relationships can be described as cooperative and competitive at the same time. A chapter on this topic should be very interesting and hope by doing so we can know more about this global company that almost every body in Taiwan knows but does not understand it well enough.
    Reference: （一）、 中文資料
    1. <亞馬遜「無人機」下單30分鐘貨到：限重2.3公斤，2年後上路>（2013年12月3日）。《蘋果日報》。取自http://www.appledaily.com.tw/appledaily/article/international/20131203/35480742/
    2. <美政府「稅」網絡零售商，亞馬遜不介意小電商反抗> (2013年4月2日)。《人民網》。取自http://media.people.com.cn/BIG5/n/2013/0402/c40606-20993955.html
    3. <賈伯斯看走眼、閱讀不死！iPad vs Kindle: 蘋果與亞馬遜的對決> (2012年12月21日)，《中國經濟網》。
    4. <電玩大廠命運大不同，PS4最受矚目> （2013年10月2日）。《自由時報》。取自http://news.ltn.com.tw/news/business/breakingnews/878212
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    6. Kindle 介紹 (2012)。取自2012年2月17日, http://zh.wikipedia.org/zh-tw/%E9%87%91%E8%AE%80
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    8. Linli （2015年4月15日）。<Google 不懼歐盟反壟斷訴訟，否認偏袒自家服務>，《科技新報》。取自http://technews.tw/2015/04/15/here-is-googles-internal-response-to-the-imminent-e-u-charges/
    9. West, Ping (2015年3月21日)。<亞馬遜拿到許可證了，無人機大膽飛吧>，《科技新報》。取自http://technews.tw/2015/03/21/amazon-prime-air/
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    13. 黃友玲（2011）。《數位閱讀浪潮之探究----以iPad為例A study of the wave of digital reading--iPad》。國立政治大學碩士論文。
    14. 劉永華（2003）。《電子商務的演化與網路公司的運作模式──以產業組織的角度分析》。國立中央大學碩士論文。
    15. 劉孟華譯(2000)。《亞馬遜 Amazon.com：傑夫．貝佐斯和他的天下第一店》，台北：遠流。(原書 Robert, Spector [2000]. Amazon.com : get big fast. New York : HarperBusiness)
    16. 劉翰謙（2013年8月8日）。<進軍美術品銷售，亞馬遜Amazon Art線上市集開張>，《數位時代》。取自 http://www.bnext.com.tw/article/view/id/28860
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    18. 藍弋丰（2015年1月20日）。<Amazon奪金球獎再接再厲，請來伍迪艾倫乘勝追擊>，《科技新報》。取自http://technews.tw/2015/01/20/amazon-lures-woody-allen-to-write-direct-new-tv-series/#more-70222
    19. 蘇侯彰（2000）。《網際網路歷史的政經分析：美國與台灣經驗》。國立交通大學碩士論文。
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    （二）、 西文資料
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    21. Clifford, Stephanie and Bosman, Julie (2012, September 20). Wal-Mart Is Deleting the Kindle From Stores, The New York Times. Retrieved from http://www.nytimes.com/2012/09/21/business/wal-mart-stores-dropping-amazon-kindle-tablets-and-e-readers.html?_r=0
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    （三）、 網站資料
    1. Amazon亞馬遜公司，網址 www.amazon.com
    2. Google 谷歌公司，網址 www.google.com
    3. Apple 蘋果公司，網址 www.apple.com
    4. Microsoft微軟公司，網址 www.microsoft.com
    5. CSI Market，網址 www.csimarket.com
    6. Wikipedia維基百科，網址http://en.wikipedia.org
    7. NASDAQ美國納斯達克證券交易指數，網址http://www.nasdaq.com
    8. YCHARTS財經資料庫，網址www.ycharts.com
    Description: 碩士
    國立政治大學
    傳播學院碩士在職專班
    98941001
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0098941001
    Data Type: thesis
    Appears in Collections:[傳播學院碩士在職專班] 學位論文

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