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    题名: Competitive Paper Session: Family and Gender Issues
    作者: Shoham, Aviv;Rose, Gregory M.;Bakir, Aysen;Meng, Lufang;Brembeck, Helene;Mandrik, Carter A.;Fern, Edward F.;Bao, Yeqing;Chang, Chingching;Cook, Daniel Thomas;Kim, Jonathan S.;Baek, Seung;Cho, Sungbin;Mulvey, Michael S.;Stern, Barbara B.;McLoughlin, Damien;Easton, Geoff;Wakefield, Kirk L.;Stone, George W.;Anderson, Laurel
    張卿卿
    贡献者: 廣告系
    日期: 2004
    上传时间: 2015-09-14 16:54:25 (UTC+8)
    摘要: This section discusses several studies on consumer research. The study, The Effect of Family Communication Patterns on Mothers` and Fathers` Perceived Influence in Family Decision Making, by Aviv Shoham, Gregory M. Rose and Aysen Bakir, assesses the relationship between four specific types of family communication and children`s purchase influence among the Israeli parents of children between the ages of eight and 12. The study, The Role of Culture and Gender in Consumer Information Processing Styles: Exploring Effects on Ad Memory and Attitude, by Lufang Meng, investigates culture and gender as two determinants of consumer information processing styles. The study, Happiness in a Box. The Magic of Packaging at McDonald`s, by Helene Brembeck, discusses the magic of Happy Meal boxes in Swedish context. The study, Intergenerational Influence in Mothers and Young Adult Daughters, by Carter A. Mandrik, Edward F. Fern and Yeqing Bao, examines differences in intergenerational similarity that may occur because of differential influence from peers arising from daughters` tendency to conform. The study, Relative Judgments in a Competitive Ad Context, by Chingching Chang, suggests that the competing advertising in an ad-viewing context can alter participants` evaluations of the target advertisement and the target brand. The study, Discerning Store Brand Users from Value Consciousness Consumers: The Role of Prestige Sensitivity and Need for Cognition, by Yeqing Bao and Carter A. Mandrik, argues that value consciousness is positively related to store brand purchase.
    關聯: Advances in Consumer Research, 31(1), 692-765
    数据类型: article
    显示于类别:[廣告學系] 期刊論文

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