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    题名: IMAGE RESTORATION STRATEGIES AND LITIGATION PUBLIC RELATIONS IN THE CASE OF THE UNFINISHED PRESIDENTIAL ELECTION IN TAIWAN
    作者: Pan, Po-Lin;Cheng, I-Huei
    鄭怡卉
    贡献者: 廣告系
    日期: 2008-12
    上传时间: 2015-09-14 16:54:22 (UTC+8)
    摘要: The article presents the case study which explores the communication strategies used by Chen Shui-bian and his alliance to restore his image and justify his victory in Taiwan`s presidential election through public relations efforts. It presents the case`s background which stems from the presidential victory of Chen. It states that Chen`s strategies to address the concerns raised by the pan blue alliance was framed based on his understanding of media interests..
    關聯: Journal of Development Communication, 19(2), 13-29
    数据类型: article
    显示于类别:[廣告學系] 期刊論文

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