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政大機構典藏 > 商學院 > 風險管理與保險學系 > 期刊論文 > Item 140.119/78222

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78222

Title:	Shopping as a Jungle Trip
Authors:	Hsieh, Yaolung James;Costa, Janeen Arnold 謝耀龍
Contributors:	風管系
Date:	2001
Issue Date:	2015-09-02 17:41:33 (UTC+8)
Abstract:	This paper employs projective techniques premised upon anthropomorphism and totemism to explore shoppers` inner world and how consumers` shopping perceptions vary between Taiwanese and American cultures. The data indicate that more similarities than distinctions exist in comparing the two societies. Informants in both cultures focus on shopping strategy and shopping partners` loyalty and overall helpfulness; informants also responded similarly to queries concerning "good" and "bad" salespeople. Nevertheless, while the Taiwanese data suggest a pro-social orientation consistent with Taiwanese cultural values of "face," group and harmony, the American data often suggest an individualistic point of reference and experience.
Relation:	Advances in Consumer Research, 28(1), 198-203
Data Type:	article
Appears in Collections:	[風險管理與保險學系] 期刊論文

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