政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/78201
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 113318/144297 (79%)
造访人次 : 51066451      在线人数 : 912
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻
    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78201


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/78201


    题名: Conspicuous Consumption: A Preliminary Report of Scale Development and Validation
    作者: Chen, Etta Y. I.;Yeh, Nai-Chi;Wang, Chih Ping
    陳嬿伊;葉乃綺
    贡献者: 企管系
    日期: 2008
    上传时间: 2015-09-02 16:25:45 (UTC+8)
    摘要: Since conspicuous consumption was proposed by Thorstein Veblen in 1899, it has been extensively discussed in the field of economics. As the Veblen effect indicates, the demand for consumer goods is increased when its price is higher than that of others (Leibenstein 1950). In Veblen`s time, what motivated conspicuous consumption was the desire to gain prestige from others via accumulation of wealth or luxury goods. However, conspicuous consumption behavior today has become more sophisticated and subtle (Trigg 2001). The meaning of conspicuous consumption has changed with the evolution of societies and consumption value. Thus, the main components of conspicuous consumption vary today. As consumers employ product symbolism for their social interaction (Belk 1985, Holbrook and Grayson 1986, Kleine, Kleine and Kernan 1993, Laverie, Kleine and Kleine 2002, Richins 1994, Solomon 1983), conspicuous consumption does not only mean the ostentation of wealth, but also the ostentation of something symbolic to specific reference groups in order to gain their recognition or prestige. In the field of consumer behavior, conspicuous consumption is a relatively less explored construct. The only existing scale (Marcoux, Filiatrault, and Cheron 1997) was ad hoc designed for certain research context and limits its generalizability. Besides, as the content of conspicuous consumption changes over time, the need for an appropriate definition and measurement of this special consumer behavior in today`s society has emerged. Hence, the objective of the present study was two-fold. First, through a literature review, the content of conspicuous consumption was clarified. Second, based upon the new definition and major dimensions, we developed a scale for measuring behavioral tendencies of conspicuous consumption following the rigorous procedures suggested by Hinkin (1998). Drawing from the literature review in economics, sociology, and marketing (Page 1992, Mason 1981, Mason 1982, Mason 1998, Shipman 2004, Solomon 1983, Trigg 2001), we defined conspicuous consumption as "the extent of one`s behavioral tendency of displaying one`s social status, wealth, taste or self-image to one`s important reference groups through consumption of publicly visible products." Using a deductive approach, we integrated past theory and research to derive four key dimensions underlying conspicuous consumption, which are conspicuity for aspirant group, conspicuity for uniqueness, conspicuity for conformity, and conspicuity for status. Followed standard psychometrical procedures for scale development (Hinkin 1998), there are five phases in the scale development and validation. Item generation. Initially, all potential items were written referring relative literatures to reflect the conceptual definitions of the four dimensions. After we ensured that all items were articulated in consistent terms, written in concise statements, and dropped redundant items, 75 positively worded items were remained in the item pool. Content validity and questionnaire administration. This phase was assessed by nine Ph.D. students, who served as expert judges. The result of this analysis showed an overall SAI of .84, which indicated a high level of correct matching. After items with a high degree of inconsistency were deleted, a total of 41 items with content validation were retained. For convergent validity, the previous conspicuous consumption scale (Marcoux et al., 1997) and the interpersonal influence scale (Bearden, Netemeyer, and Teel 1989) were measured. Besides, the self-esteem scale (Rosenber, Schooler, and Schoenbach 1989) was used to examine discriminate validity. Further, we also measured consumer`s actual conspicuous brand consumption behavior to verify criterion related validity. Meanwhile, an additional independent survey conducted to identify the conspicuity of the brands. In the administration stage, all data were collected from 317 undergraduate students.…
    關聯: Advances in Consumer Research, 35, 686-687
    数据类型: article
    显示于类别:[企業管理學系] 期刊論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    686-687.pdf66KbAdobe PDF2584检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈