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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/78197


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    题名: The Influences of Price Dispersion and the Manufacturer`s Suggested Price on Consumers` Boundaries of Acceptable Price: Expected Price as a Mediator
    作者: Chen, Etta Y. I.;Bei, Lien-Ti
    別蓮蒂
    贡献者: 企管系
    日期: 2012
    上传时间: 2015-09-02 16:25:00 (UTC+8)
    摘要: The article presents a study on the influences of price dispersion which is defined as the price variability across stores for a certain product or brand. It notes on the effect of price dispersion particularly on the manufacturers and use the manufacturer`s suggested price (MSP) to hinder retailers from excessive mark ups and to counteract with negative impact of the unanticipated retailing prices. The aim of the study is to examine the joint effects of price dispersion, MSP, and brand image.
    關聯: Advances in Consumer Research, 37, 772-773
    数据类型: article
    显示于类别:[企業管理學系] 期刊論文

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