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政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 > Item 140.119/78196

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/78196

Title:	A Research of the Effect of Gift Promotion and Its Spillover Effect
Authors:	Tseng, Chung-Hui;Lou, Yung-Chien;Bei, Lien-Ti 曾忠蕙;樓永堅;別蓮蒂
Contributors:	企管系
Date:	2009
Issue Date:	2015-09-02 16:07:58 (UTC+8)
Abstract:	The article presents a study on the influence and effect of gift promotion on consumer behavior. It notes that gift promotion does not inevitably exhibit a positive relationship with gift price. It states that a preliminary study was conducted to assure the existence of turning-point-of gift-promotion. It adds that three themes were arranged to further delve into the effects of gift promotion including the a turning point in promotion depth and the effect of reasonable or exaggerated promotion.
Relation:	Advances in Consumer Research, 36, 947-950
Data Type:	article
Appears in Collections:	[企業管理學系] 期刊論文

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